Emotional Footprint Awards 2023
Marketing Automation - B2C
SoftwareReviews names Ortto, GetResponse, Adobe Campaign, ActiveCampaign, HubSpot Marketing Hub, Braze, Bloomreach Engagement, and SALESmanago as Marketing Automation - B2C Emotional Footprint Award Winners.
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Marketing Automation - B2C
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
GetResponse
GetResponse
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
9.3
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Adobe Systems
Adobe Campaign
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
9.3
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Ortto
Ortto
Ortto (formerly Autopilot) brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.
9.2
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
94
Value Index
VALUE INDEX
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
9.1
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Bloomreach Inc
Bloomreach Engagement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
9.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Braze
Braze
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
9.0
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Sales Manago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
Omnisend Limited
Omnisend
Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
8.7
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Constant Contact, Inc.
SharpSpring
SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.
8.7
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Iterable Inc
Iterable
Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.
8.6
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Intuit
Mailchimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
8.5
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
SugarCRM
Sugar Market
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
8.4
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Keap (formerly Infusion Software Inc.)
Keap
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
8.4
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Dotdigital Group PLC
Dotdigital
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
7.8
CX Score
CX
Score
+77
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
MoEngage Inc
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
7.7
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
7.0
CX Score
CX
Score
+64
Net Emotional Footprint
Net Emotional
Footprint
75
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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