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Iterable Logo
Iterable Inc

Iterable

7.3 /10
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Iterable
7.3 /10

What is Iterable?

Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

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Awards & Recognition

Iterable won the following awards in the Marketing Automation - B2C category

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Iterable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Iterable.

81 Likeliness to Recommend

1
Since last award

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Iterable?

0% Negative
9% Neutral
91% Positive

Pros

  • Enables Productivity
  • Caring
  • Appreciates Incumbent Status
  • Reliable

Feature Ratings

Average 79

SMS Marketing

100

Customer Journey Modelling

86

Mobile Marketing Management

84

Email Marketing Automation

81

Marketing Asset Management

78

Marketing Project Management

77

Marketing Analytics

75

Marketing Master Data Management

75

Multivariant Testing

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 80

Vendor Support

84

Business Value Created

83

Ease of Implementation

83

Quality of Features

82

Ease of Customization

80

Breadth of Features

80

Ease of IT Administration

78

Usability and Intuitiveness

78

Availability and Quality of Training

77

Ease of Data Integration

77

Product Strategy and Rate of Improvement

73

Iterable Reviews

Benjamin B.

  • Role: Consultant
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Smart and advanced at the same time

Likeliness to Recommend

7 /10

What differentiates Iterable from other similar products?

its ability to seamlessly run cross-channel marketing campaigns, such as email, SMS, push notifications. Its advanced segmentation and data management allow my marketing team to deliver on campaigns.

What is your favorite aspect of this product?

I find it is situation in a good balance, it is still easy to use and put together campaigns, but has some of the advanced features you would want to employ for enterprise level solutions. The drag and drop interfaces are simple to learn, but there is still lots of integrations and the ability to build complex journeys.

What do you dislike most about this product?

The platform's pricing is often based on factors such as the number of contacts and monthly email sends, which can lead to higher costs as your subscriber list grows. Also there isn't a tremendous amount of support and training available online.

What recommendations would you give to someone considering this product?

Assess your marketing needs and budget constraints. Consider factors such as the size of your audience, desired features, and level of customization required. Invest in training and prioritize building a strong foundation of data and segmentation to drive targeted, personalized marketing campaigns.

Pros

  • Performance Enhancing
  • Caring
  • Security Protects
  • Helps Innovate

Gabriel G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Iterable brings you closer to your customers

Likeliness to Recommend

9 /10

What differentiates Iterable from other similar products?

Iterable is a great proposal as a communication tool especially aimed at our customers, through them we make almost all our marketing and advertising campaigns, using different ways of contact keeping our customers close and informed of each of the changes in our products and services, as we can also conduct campaigns with potential customers, a very striking tool that can bring many benefits.

What is your favorite aspect of this product?

The tool is extremely easy to use, with a well thought interface, and with a very interactive management. We can send campaigns via text messages, e-mails. It allows the possibility of sending push notifications to our customers maintaining an electronic interaction that helps us to empower us more as a brand. The reports are quite simple to understand and cover a large part of the information we need in our organization.

What do you dislike most about this product?

Sometimes we can witness slowness in some work processes and we still don't have a clear answer why it happens, we hope it can be solved in the next updates. We would like to have a filtering system for customers, since in some cases the proposals may be different according to many factors such as location, age, time zone, among others. Sometimes it is difficult to delete customer data that has been entered erroneously.

What recommendations would you give to someone considering this product?

Iterable is an avant-garde tool for the correct management of how we deal and communicate with our customers, small companies that need to start their growth process and business maturity can use it and get great benefits as long as it is applied correctly, Iterable provides service of many functions at a low cost, making it one of the best platforms in the market for marketing service.

Pros

  • Reliable
  • Trustworthy
  • Caring
  • Saves Time

Hernan V.

  • Role: Human Resources
  • Industry: Other
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2022

We achieve successful marketing campaigns

Likeliness to Recommend

9 /10

What differentiates Iterable from other similar products?

We use this software to plan, design and develop successful marketing campaigns for our different platforms. It has eye-catching and on-trend templates that allow us to quickly modify and customize them. In addition, we can fully track our campaigns across different media, from social media, website and email.

What is your favorite aspect of this product?

It has very useful segmentation tools, so that each campaign reaches the indicated audience, such as segmentation by geolocation, age, sex, etc. It also has a very easy to use wysiwyg editor, which allows us to make cad designs without leaving the program.

What do you dislike most about this product?

There are few complaints I have about the program, as I find it very complete. Sometimes I feel the software is heavy and everything takes a little longer than it should load and open tabs, sometimes annoying. It is not a problem of capacity of my computer, as it has enough memory. But otherwise, it is a great program that has helped us to improve 100%.

What recommendations would you give to someone considering this product?

Iterable is 100% recommendable, it is impossible not to know how to configure all the segmentation tools, which makes it suitable for any server and any person even if they have no experience with the program. It is easy to edit and very advanced for everything it has.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Inspires Innovation