In Partnership With SelectHub
What is Bloomreach Engagement?
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
Company Details
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In Partnership With SelectHub
Bloomreach Engagement Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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87 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bloomreach Engagement?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Master Data Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Marketing Project Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Usability and Intuitiveness
Ease of Customization
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Performance overview
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Bloomreach Engagement Reviews
Saul A. C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2024
Enhance commitment to customers
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
Compared to other products, we've evaluated this tool and others, but selected Bloomreach Engagement for its customer-centric approach, ease of use, and ability to scale with our growing business needs. This software helps us personalize the customer experience, increase retention, and facilitate conversion.
What is your favorite aspect of this product?
I like it because my experience with Bloomreach Engagement has been positive in terms of increased customer engagement, improved retention, and higher conversion. In terms of effects on our business objectives, Bloomreach Engagement has improved our ability to effectively segment customers, deliver personalized experiences and increase conversion rates.
What do you dislike most about this product?
We sometimes experience performance issues when working with large volumes of data
What recommendations would you give to someone considering this product?
I recommend using Bloomreach Engagement for personalized marketing campaigns, real-time customer experiences, and detailed data analysis. On the other hand, it may be less suitable for organizations with limited resources that cannot invest in the training necessary to take advantage of the software's full functionality.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Dustin S.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2024
Unlock customized sales promotions with Bloomreach
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
Bloomreach Engagement is a versatile solution for businesses of all sizes because it seamlessly integrates with existing systems. Its intuitive interface and user-friendly tools allow infrastructure specialists to effortlessly segment customers based on various criteria, including purchase history, browsing behavior, and demographic data.
What is your favorite aspect of this product?
Infrastructure specialists can use this platform to create connections with their customers, fostering loyalty and driving growth. Bloomreach Engagement's segmentation capabilities are a standout strength. By leveraging customer data, specialists can create targeted segments and deliver personalized product offers that resonate with each customer's preferences and interests. Personalization enhances the customer experience and drives higher engagement and conversion rates.
What do you dislike most about this product?
Bloomreach Engagement is a powerful platform. However, it can be challenging when dealing with large data sets or complex integrations with legacy systems. Its advanced features may require specialized training or expertise, potentially increasing onboarding time for some organizations.
What recommendations would you give to someone considering this product?
The delivery of customized experiences has become a critical strategy for companies to differentiate themselves from the competition and drive customer engagement. The innovative platform enables infrastructure specialists to use customer data to deliver personalized product offers, fostering stronger customer relationships and driving revenue. Its ability to segment customers based on purchase history and deliver personalized product offers is unparalleled. An invaluable investment for small businesses and large enterprises alike, Bloomreach Engagement can transform your marketing efforts and drive your business to new heights.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Emma B.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Automate social conversions from end-to-end
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
It is important to note that the content of the improved text must be as close as possible to the source text, and the addition of further aspects must be avoided at all costs. Marketers can automate personalized experiences across channels based on past behavior. Social leads can be scored and routed to targeted website experiences, emails, and ads designed to nurture them until purchase. Advanced triggers even allow campaigns to be paused for individuals who start buying to avoid wasted impressions.
What is your favorite aspect of this product?
The drag-and-drop workflow editor makes complex automations achievable for non-technical teams. Pre-built nodes simplify the code, allowing marketers to visualize the consumer journey and simulate scenarios before launching at scale. This reduces the risk compared to point solutions that may require engineering resources. I appreciate Bloomreach's unified reporting system. Its flexible segmentation and strong data modeling capabilities provide deep insights into what drives the most valuable consumers.
What do you dislike most about this product?
To maximize value, it is important to maintain focus on the platform. However, the effort pays off. Bloomreach orchestrates omnichannel campaigns and purchase journeys in a sophisticated yet centralized way.
What recommendations would you give to someone considering this product?
It bridges the gap between awareness and purchase by providing a consistent, automated experience. For more seamless consumer-brand interactions, its insights and customization enable optimal targeting at scale across channels. Testing and optimizing campaigns is seamless when all touchpoints integrate into the same system.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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