Bloomreach Engagement Logo
Bloomreach Engagement Logo
Bloomreach Inc

Bloomreach Engagement

8.0 /10
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Bloomreach Engagement
8.0 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

87 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

93

Customer Journey Modelling

88

Marketing Master Data Management

88

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

83

SMS Marketing

83

Marketing Project Management

83

Mobile Marketing Management

79

Vendor Capability Ratings

Average 84

Ease of IT Administration

88

Breadth of Features

85

Availability and Quality of Training

85

Business Value Created

85

Ease of Data Integration

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

83

Quality of Features

83

Vendor Support

83

Usability and Intuitiveness

82

Ease of Customization

80

Bloomreach Engagement Reviews

Saul A. C.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Enhance commitment to customers

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Compared to other products, we've evaluated this tool and others, but selected Bloomreach Engagement for its customer-centric approach, ease of use, and ability to scale with our growing business needs. This software helps us personalize the customer experience, increase retention, and facilitate conversion.

What is your favorite aspect of this product?

I like it because my experience with Bloomreach Engagement has been positive in terms of increased customer engagement, improved retention, and higher conversion. In terms of effects on our business objectives, Bloomreach Engagement has improved our ability to effectively segment customers, deliver personalized experiences and increase conversion rates.

What do you dislike most about this product?

We sometimes experience performance issues when working with large volumes of data

What recommendations would you give to someone considering this product?

I recommend using Bloomreach Engagement for personalized marketing campaigns, real-time customer experiences, and detailed data analysis. On the other hand, it may be less suitable for organizations with limited resources that cannot invest in the training necessary to take advantage of the software's full functionality.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dustin S.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Unlock customized sales promotions with Bloomreach

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Bloomreach Engagement is a versatile solution for businesses of all sizes because it seamlessly integrates with existing systems. Its intuitive interface and user-friendly tools allow infrastructure specialists to effortlessly segment customers based on various criteria, including purchase history, browsing behavior, and demographic data.

What is your favorite aspect of this product?

Infrastructure specialists can use this platform to create connections with their customers, fostering loyalty and driving growth. Bloomreach Engagement's segmentation capabilities are a standout strength. By leveraging customer data, specialists can create targeted segments and deliver personalized product offers that resonate with each customer's preferences and interests. Personalization enhances the customer experience and drives higher engagement and conversion rates.

What do you dislike most about this product?

Bloomreach Engagement is a powerful platform. However, it can be challenging when dealing with large data sets or complex integrations with legacy systems. Its advanced features may require specialized training or expertise, potentially increasing onboarding time for some organizations.

What recommendations would you give to someone considering this product?

The delivery of customized experiences has become a critical strategy for companies to differentiate themselves from the competition and drive customer engagement. The innovative platform enables infrastructure specialists to use customer data to deliver personalized product offers, fostering stronger customer relationships and driving revenue. Its ability to segment customers based on purchase history and deliver personalized product offers is unparalleled. An invaluable investment for small businesses and large enterprises alike, Bloomreach Engagement can transform your marketing efforts and drive your business to new heights.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Emma B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Automate social conversions from end-to-end

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

It is important to note that the content of the improved text must be as close as possible to the source text, and the addition of further aspects must be avoided at all costs. Marketers can automate personalized experiences across channels based on past behavior. Social leads can be scored and routed to targeted website experiences, emails, and ads designed to nurture them until purchase. Advanced triggers even allow campaigns to be paused for individuals who start buying to avoid wasted impressions.

What is your favorite aspect of this product?

The drag-and-drop workflow editor makes complex automations achievable for non-technical teams. Pre-built nodes simplify the code, allowing marketers to visualize the consumer journey and simulate scenarios before launching at scale. This reduces the risk compared to point solutions that may require engineering resources. I appreciate Bloomreach's unified reporting system. Its flexible segmentation and strong data modeling capabilities provide deep insights into what drives the most valuable consumers.

What do you dislike most about this product?

To maximize value, it is important to maintain focus on the platform. However, the effort pays off. Bloomreach orchestrates omnichannel campaigns and purchase journeys in a sophisticated yet centralized way.

What recommendations would you give to someone considering this product?

It bridges the gap between awareness and purchase by providing a consistent, automated experience. For more seamless consumer-brand interactions, its insights and customization enable optimal targeting at scale across channels. Testing and optimizing campaigns is seamless when all touchpoints integrate into the same system.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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