Adobe Systems

Adobe Campaign

Composite Score

8.6 /10

CX Score

8.9 /10

104 Reviews Write a Review

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What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Gold Medalist

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

2
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

4% Neutral

96% Positive

Pros

Trustworthy
Inspires Innovation
Reliable
Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

Text Messaging

Segmentation

Campaign Management

Auto-Responders

Basic Reporting and Analytics

Dynamic Content

A/B Testing

Email Templates

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Average 83

Quality of Features

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.9

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Akansha J.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Adobe campaign: Personalize every interaction

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe campaign provides visual workflow interface for automating, planning and optimizing market campaigns

What is your favorite aspect of this product?

It uses AI to optimize campaigns which can predict customer behaviour and suggests best time to send msgs

What do you dislike most about this product?

Pricing of Adobe campaign is often cited as a drawback. This is very expensive for small medium sized businesses

What recommendations would you give to someone considering this product?

Cost can be reduced therefore it can be used by everyone with additional adobe products

Pros

Enables Productivity
Caring
Fair
Acts with Integrity

Abdulrahman H.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Amazing software

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Scalability and Customization

What is your favorite aspect of this product?

Advanced Personalization and segmentation

What do you dislike most about this product?

Nothing really

What recommendations would you give to someone considering this product?

Good software. Go for it!

Pros

Reliable
Enables Productivity
Trustworthy
Saves Time

Shreya P.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

The strong cross-channel marketing features of Adobe Campaign, which enable customized customer journeys across email, mobile, online, and offline channels, set it apart from comparable offerings.

What is your favorite aspect of this product?

Adobe Campaign's potent cross-channel orchestration, which enables marketers to provide smooth, customized consumer experiences across several platforms—email, mobile, online, and even offline—is my favorite feature.

What do you dislike most about this product?

Adobe Campaign's intricacy and steep learning curve, particularly for novice users, are the features that I find most difficult.

What recommendations would you give to someone considering this product?

Since Adobe Campaign has a lot of capabilities, it might be intimidating if you're just managing basic campaigns, so I advise anybody thinking about using it to start with a clear knowledge of their marketing needs.

Pros

Fair
Friendly Negotiation
Helps Innovate
Continually Improving Product

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Adobe Campaign Ratings

87 Likeliness to Recommend

1 Since last award

96 Plan to Renew

2 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Akansha J.

Adobe campaign: Personalize every interaction

Likeliness to Recommend

Pros

Abdulrahman H.

Amazing software

Likeliness to Recommend

Pros

Shreya P.

Fantastic product!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Text Messaging

Segmentation

Campaign Management

Auto-Responders

Basic Reporting and Analytics

Dynamic Content

A/B Testing

Email Templates

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization