Email Marketing Software

Email Marketing

What is Email Marketing Software?

E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.

Common Features

  • Email Delivery
  • SPAM Compliance
  • Segmentation
  • Mobile Optimized
  • A/B Testing
  • Basic Reporting and Analytics
  • Auto-Responders
  • Email Templates
  • Content Authoring
  • Campaign Management
  • Surveys and Polling
  • Dynamic Content
  • Text Messaging
  • Contact Database
  • Sales Intelligence & Conversion Rates

Top Email Marketing Software

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 16
Next Award: Jun 2025

Top Email Marketing Software 2024

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Composite Score
9.2 /10
CX Score
9.5 /10

Powerful email marketing with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.

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Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring
Badge Winner
Badge Winner
ActiveCampaign

ActiveCampaign

Composite Score
9.0 /10
CX Score
9.3 /10

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate
Badge Winner
Badge Winner
MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10

Create advanced email marketing campaigns with features like automation, landing pages and surveys.

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Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
Badge Winner
Badge Winner
Composite Score
8.9 /10
CX Score
9.1 /10

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Pros

  • Respectful
  • Includes Product Enhancements
  • Trustworthy
  • Transparent
Composite Score
8.8 /10
CX Score
9.0 /10

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity
Composite Score
8.8 /10
CX Score
9.0 /10

Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

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Pros

  • Acts with Integrity
  • Efficient Service
  • Performance Enhancing
  • Fair
Robly Ltd.

Robly

Composite Score
8.8 /10
CX Score
9.1 /10

Robly is an email marketing platform that uses innovative automation and artificial intelligence technologies to observe user behavior and deliver campaigns at the exact moment people are most likely to engage.

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Pros

  • Respectful
  • Caring
  • Acts with Integrity
  • Trustworthy
Badge Winner
Badge Winner
Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
9.0 /10

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Composite Score
8.7 /10
CX Score
8.8 /10

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent
Constant Contact, Inc.

Constant Contact

Composite Score
8.6 /10
CX Score
8.7 /10

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

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Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Reliable