What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

88

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Breadth of Features

85

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Linet N.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

User friendly

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Its marketing automation capabilities for a range of marketing tasks

What is your favorite aspect of this product?

Has a wide array of features for different sizes of organization

What do you dislike most about this product?

Due to wide array of features, the interface can be a challenge

What recommendations would you give to someone considering this product?

It can cater for small to large organizations with a variety of resources

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Eric Q.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Email Automation Meets CRM Magic

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

A full-fledged customer management system seamlessly integrated with your email campaigns. This really sets it apart

What is your favorite aspect of this product?

when I'm running campaigns for different biotech products, I can use a single email template to show personalized content to researchers versus clinicians. It feels like I've cracked the code on making every email feel tailor-made without manually customizing each one.

What do you dislike most about this product?

You have to dig through layers to get to some of the more granular data, like which links are getting the most clicks.

What recommendations would you give to someone considering this product?

Take the time to master the automation and segmentation features. That’s where the magic happens!

Pros

  • Inspires Innovation
  • Saves Time
  • Acts with Integrity
  • Helps Innovate

Lucia C.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

A comprehensive email automation platform

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Many things make it different from its competitors when it comes to comparison. At the top, is its integrated CRM system and automated abilities. It makes the users to keep the engagement of customers high by considering its personalization. This thing also plays an important role in keeping the effectiveness of the campaign high.

What is your favorite aspect of this product?

I like many things about this product and all of its features are my favorite. If talking about anyone, it has advanced automation capabilities and an intuitive interface. Its automation allows the users to manage their activities according to the demands of the customer and their level of engagement. It also keeps the marketing personalized to ensure that the right person gets the right message. Whereas its automation makes it easy for all levels of users whether a beginner or an expert. It doesn't demand high technical knowledge from users.

What do you dislike most about this product?

Each of is features is working pretty well for my tasks. It is a feature-rich platform considering the needs of all users. It doesn't require deep learning about installation. Its setup is easy to operate and customer services also take out maximum possibilities for every issue of the customer. So nothing negative about this product.

What recommendations would you give to someone considering this product?

ActiveCampaign is a very good choice for all those who want to have excellent email marketing to enhance the level of their business.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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