In Partnership With SelectHub
Software Claimed
What is Sugar Market?
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
Company Details
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In Partnership With SelectHub
Sugar Market Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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84 Likeliness to Recommend
95 Plan to Renew
3
Since last award
78 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sugar Market?
Pros
- Enables Productivity
- Appreciates Incumbent Status
- Performance Enhancing
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Master Data Management
SMS Marketing
Marketing Asset Management
Marketing Project Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Multivariant Testing
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Quality of Features
Ease of IT Administration
Vendor Support
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Breadth of Features
Also Featured in...
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Market ScreenShot 2_Victoria Tsai_laptop
Sugar Market Reviews
Manish C.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2024
it is efficient and automation based platform
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
Efficiences with a bit efficient cost
What is your favorite aspect of this product?
Automation
What do you dislike most about this product?
Complexities
What recommendations would you give to someone considering this product?
More proactive or features and easy to use UI
Pros
- Effective Service
- Saves Time
- Helps Innovate
- Continually Improving Product
Cons
- Vendor Friendly Policies
- Less Friendly Negotiation
Please tell us why you think this review should be flagged.
Shivanshu s.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Oct 2024
It is easy to use but some users are not comfy.
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
Sugar Market's Unique Selling Points Sugar Market is a marketing automation platform that differentiates itself from competitors through several key features: * Comprehensive Suite of Tools: It offers a wide range of marketing tools, including email marketing, lead management, social media management, and analytics, providing a one-stop solution for businesses. * Integration with SugarCRM: As part of the SugarCRM suite, Sugar Market seamlessly integrates with other SugarCRM products, offering a unified view of sales and marketing data.
What is your favorite aspect of this product?
Here are some aspects that are often praised by users: * Integration with SugarCRM: This seamless integration provides a unified view of sales and marketing data, making it easier for businesses to track and analyze their performance. * AI-Powered Insights: Users appreciate the ability to leverage AI to gain valuable insights into customer behavior and optimize their marketing campaigns. * Customization and Flexibility: The platform's ability to be tailored to specific needs and workflows is a major advantage for business
What do you dislike most about this product?
Here are some common criticisms of Sugar Market: * Steep Learning Curve: Some users find the platform to be complex and difficult to learn, especially for those new to marketing automation. * Limited Customization: While Sugar Market offers a degree of customization, some users may find it lacking in certain areas compared to other platforms. * Pricing: Some users may find the pricing for Sugar Market to be relatively high, especially for smaller businesses.
What recommendations would you give to someone considering this product?
Here are some factors to consider when making your decision: * Budget: If you're on a tight budget, Sugar Market's pricing may be a concern. * Complexity: If you're new to marketing automation or prefer a simpler platform, Sugar Market's learning curve might be a challenge. * Integration: If you already use SugarCRM, the seamless integration can be a major advantage. * Features: Consider the specific features you need and compare them to other platforms.
Pros
- Enables Productivity
- Effective Service
- Inspires Innovation
- Client's Interest First
Cons
- Charges for Enhancements
- Less Caring
Please tell us why you think this review should be flagged.
Navneet S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
Sweeten Your Business with Sugar Market Software
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
In today's competitive landscape, nurturing customer relationships is key to success. Sugar Market software empowers businesses to do just that, providing the tools to automate marketing processes, analyze customer data, and deliver personalized experiences that drive engagement and revenue. Whether you're a small business looking to streamline your marketing efforts or a large enterprise seeking to optimize complex campaigns, Sugar Market offers a comprehensive suite of solutions to help you reach your goals.
What is your favorite aspect of this product?
It's very user friendly and marketing automation helps improve the performance.
What do you dislike most about this product?
The cost is not clearly mentioned on the site and it should be available for users to access information easily
What recommendations would you give to someone considering this product?
Very userful software for marketing automation. For organisation focused on marketing segment must try this automation software
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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