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Sugar Market Logo
SugarCRM

Sugar Market

7.5 /10
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In Partnership With SelectHub

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Sugar Market
7.5 /10

What is Sugar Market?

Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.

Company Details

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Awards & Recognition

Sugar Market won the following awards in the Marketing Automation - B2C category

Sugar Market Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sugar Market.

84 Likeliness to Recommend

95 Plan to Renew

3
Since last award

78 Satisfaction of Cost Relative to Value

6
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sugar Market?

3% Negative
2% Neutral
95% Positive

Pros

  • Enables Productivity
  • Appreciates Incumbent Status
  • Performance Enhancing
  • Effective Service

Feature Ratings

Average 83

Marketing Master Data Management

100

SMS Marketing

88

Marketing Asset Management

86

Marketing Project Management

86

Marketing Analytics

84

Social Media Marketing Management

83

Email Marketing Automation

83

Customer Journey Modelling

82

Mobile Marketing Management

81

Multivariant Testing

80

Vendor Capability Ratings

Average 79

Ease of Implementation

84

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

82

Business Value Created

80

Quality of Features

80

Ease of IT Administration

79

Vendor Support

79

Ease of Data Integration

78

Ease of Customization

78

Usability and Intuitiveness

77

Breadth of Features

71

Sugar Market Reviews

Manish C.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Oct 2024

it is efficient and automation based platform

Likeliness to Recommend

8 /10

What differentiates Sugar Market from other similar products?

Efficiences with a bit efficient cost

What is your favorite aspect of this product?

Automation

What do you dislike most about this product?

Complexities

What recommendations would you give to someone considering this product?

More proactive or features and easy to use UI

Pros

  • Effective Service
  • Saves Time
  • Helps Innovate
  • Continually Improving Product

Cons

  • Vendor Friendly Policies
  • Less Friendly Negotiation

Shivanshu s.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2024

It is easy to use but some users are not comfy.

Likeliness to Recommend

7 /10

What differentiates Sugar Market from other similar products?

Sugar Market's Unique Selling Points Sugar Market is a marketing automation platform that differentiates itself from competitors through several key features: * Comprehensive Suite of Tools: It offers a wide range of marketing tools, including email marketing, lead management, social media management, and analytics, providing a one-stop solution for businesses. * Integration with SugarCRM: As part of the SugarCRM suite, Sugar Market seamlessly integrates with other SugarCRM products, offering a unified view of sales and marketing data.

What is your favorite aspect of this product?

Here are some aspects that are often praised by users: * Integration with SugarCRM: This seamless integration provides a unified view of sales and marketing data, making it easier for businesses to track and analyze their performance. * AI-Powered Insights: Users appreciate the ability to leverage AI to gain valuable insights into customer behavior and optimize their marketing campaigns. * Customization and Flexibility: The platform's ability to be tailored to specific needs and workflows is a major advantage for business

What do you dislike most about this product?

Here are some common criticisms of Sugar Market: * Steep Learning Curve: Some users find the platform to be complex and difficult to learn, especially for those new to marketing automation. * Limited Customization: While Sugar Market offers a degree of customization, some users may find it lacking in certain areas compared to other platforms. * Pricing: Some users may find the pricing for Sugar Market to be relatively high, especially for smaller businesses.

What recommendations would you give to someone considering this product?

Here are some factors to consider when making your decision: * Budget: If you're on a tight budget, Sugar Market's pricing may be a concern. * Complexity: If you're new to marketing automation or prefer a simpler platform, Sugar Market's learning curve might be a challenge. * Integration: If you already use SugarCRM, the seamless integration can be a major advantage. * Features: Consider the specific features you need and compare them to other platforms.

Pros

  • Enables Productivity
  • Effective Service
  • Inspires Innovation
  • Client's Interest First

Cons

  • Charges for Enhancements
  • Less Caring

Navneet S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Sweeten Your Business with Sugar Market Software

Likeliness to Recommend

10 /10

What differentiates Sugar Market from other similar products?

In today's competitive landscape, nurturing customer relationships is key to success. Sugar Market software empowers businesses to do just that, providing the tools to automate marketing processes, analyze customer data, and deliver personalized experiences that drive engagement and revenue. Whether you're a small business looking to streamline your marketing efforts or a large enterprise seeking to optimize complex campaigns, Sugar Market offers a comprehensive suite of solutions to help you reach your goals.

What is your favorite aspect of this product?

It's very user friendly and marketing automation helps improve the performance.

What do you dislike most about this product?

The cost is not clearly mentioned on the site and it should be available for users to access information easily

What recommendations would you give to someone considering this product?

Very userful software for marketing automation. For organisation focused on marketing segment must try this automation software

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

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