Emotional Footprint Awards 2021
Email Marketing
SoftwareReviews names Campaign Monitor, Klaviyo, AWeber, HubSpot Marketing Hub, GetResponse, and Adobe Marketo Engage as Email Marketing Emotional Footprint Award Winners.
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Email Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Campaign Monitor Pty Ltd
Campaign Monitor
Powerful email marketing with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
9.6
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
94
Value Index
VALUE INDEX
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
9.4
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
94
Value Index
VALUE INDEX
Aweber
AWeber
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.
9.3
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
GetResponse
GetResponse
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
9.3
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
93
Value Index
VALUE INDEX
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
9.2
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.2
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
Adobe Systems
Adobe Campaign
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
9.1
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
9.1
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Constant Contact, Inc.
Constant Contact
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
9.1
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Zoho
Zoho Campaigns
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
8.9
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Twilio
SendGrid
Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.
8.2
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Salesforce.Com Inc
Salesforce Email Studio
Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.
8.1
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Sendinblue
Sendinblue
SendinBlue is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, SendinBlue is for both beginners and advanced users.
7.9
CX Score
CX
Score
+74
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Mailchimp
Mailchimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
7.8
CX Score
CX
Score
+74
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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