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Emotional Footprint Awards 2023

Sales Intelligence


SoftwareReviews names Apollo, Lusha, Cognism, and Hunter as Sales Intelligence Emotional Footprint Award Winners.


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Sales Intelligence

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

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See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Lusha Ltd.

Lusha

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.

8.7

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

2% Negative 92% Positive
Badge Winner
38Reviews

Apollo

Apollo

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

8.7

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 90% Positive
Badge Winner
40Reviews

Hunter Web Services, Inc

Hunter

Hunter makes it incredibly easy to reach out to other professionals. We help sales, recruiters and marketers connect with the relevant people with simple and powerful tools. Hunter organizes the data gathered from billions of public web pages and distributes it through tools that anyone can use. Our products are already adopted by 1,500,000 users and companies like Google, IBM and Microsoft.

8.6

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

1% Negative 93% Positive
Badge Winner
22Reviews

Cognism Ltd

Cognism

Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.

8.5

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

3% Negative 86% Positive
Badge Winner
35Reviews

Other Evaluated Vendors


LinkedIn Corporation

Sales Navigator

LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.

8.3

CX Score

CX
Score

+74

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

5% Negative 79% Positive
47Reviews

Adapt.io

Adapt

Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters and decision-makers to connect faster, engage seamlessly and start prospecting without any delay. From finding the right connects to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.

8.2

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

1% Negative 94% Positive
18Reviews

Bombora Inc

Bombora

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

8.0

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

1% Negative 91% Positive
14Reviews

Seamless AI

Seamless AI

Seamless.AI builds software to help every professional in the world create new relationships, opportunities and revenue, faster than ever before. We are built on the core purpose of creating “great lives for great people,” which extends beyond our great employees to our clients, partners, and supporters. This guiding principle informs every decision we make, attracting a diverse body of intelligent and talented people who in turn, reinforce these values daily to everyone we engage with.

7.9

CX Score

CX
Score

+75

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

7% Negative 82% Positive
33Reviews

ZoomInfo Technologies Inc

ZoomInfo SalesOS

Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo SalesOS.

7.9

CX Score

CX
Score

+69

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

9% Negative 78% Positive
65Reviews

Lead411

Lead411

Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline.

7.7

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 87% Positive
12Reviews

SalesIntel Research Inc.

SalesIntel

SalesIntel is a provider of accurate and affordable sales and marketing contact data with highest number of direct dials and human-verified contacts in the industry. SalesIntel is your resource for contact and business intelligence.The combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. SalesIntel’s new method is to have every direct dial number, and email tested and re-verified every 90 days.

7.6

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

1% Negative 87% Positive
13Reviews

UpLead

UpLead

UpLead is a B2B data provider and technology company based in Southern California providing instant access to millions of verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find your next customers. API and CRM integrations available.

7.6

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

3% Negative 85% Positive
19Reviews

TechTarget, Inc.

Priority Engine

Priority Engine boosts sales and marketing success by providing direct access to real active buyers at in-market accounts. Focus your sales and marketing efforts on the hottest accounts and most active prospects in your market segment. Automatically prioritize, rank and score them based on their recent and relevant research behavior.

7.6

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

4% Negative 87% Positive
12Reviews

Clearbit

Clearbit

Clearbit delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle. It is a marketing data platform that applies real-time intelligence across your entire stack to improve acquisition, conversion, and operations. Clearbit helps you know your customers to win your market.

7.6

CX Score

CX
Score

+77

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

6% Negative 83% Positive
21Reviews

Leadfeeder

Leadfeeder

Leadfeeder is a sales and marketing tool for performance-driven teams. Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. LeadFeeder is a lead generation, account-based marketing, and sales intelligence tool all rolled into one.

7.6

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

1% Negative 86% Positive
14Reviews

Demandbase, Inc.

Demandbase Sales Intelligence Cloud

B2B sales has changed for good. The stakes are higher, the competition fiercer. Hunch-based selling just won’t cut it. Buyers expect sellers to be informed and add value at the right time, in the right way. Anything else is just noise. Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of your sale, so you can sell smarter and leave your flat-footed competitors wondering what happened.

6.4

CX Score

CX
Score

+66

Net Emotional Footprint

Net Emotional
Footprint

70

Value Index

VALUE INDEX

10% Negative 76% Positive
10Reviews

Dun & Bradstreet Inc

D&B Hoovers

D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to help grow their business.

6.3

CX Score

CX
Score

+61

Net Emotional Footprint

Net Emotional
Footprint

72

Value Index

VALUE INDEX

13% Negative 74% Positive
14Reviews

For the full list of vendors in this space, click here.

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