Bombora Logo
Bombora Logo
Bombora Inc

Bombora

7.0 /10
Category
Bombora
7.0 /10

What is Bombora?

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

Company Details


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Awards & Recognition

Bombora won the following awards in the Account-Based Marketing category

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Bombora Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bombora.

80 Likeliness to Recommend

1
Since last award

81 Plan to Renew

71 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bombora?

5% Negative
31% Neutral
64% Positive

Pros

  • Respectful
  • Effective Service
  • Efficient Service
  • Caring

Cons

  • Under Delivered

Feature Ratings

Average 73

Personalization/Audience Targeting

78

Unified Sales and Marketing Funnel

75

Team Alerts

75

Account Analytics & Measurement

74

Account-Based Advertising

73

Artificial Intelligence / Machine Learning

71

Customer Journey Modelling

70

Multichannel Campaign Management

65

Vendor Capability Ratings

Average 73

Ease of Implementation

82

Ease of Data Integration

81

Ease of IT Administration

78

Vendor Support

75

Usability and Intuitiveness

75

Ease of Customization

75

Quality of Features

73

Availability and Quality of Training

72

Product Strategy and Rate of Improvement

71

Business Value Created

65

Breadth of Features

63

Bombora Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2024

Great tool for account insights and intent

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Great insights to help prospecting and targeting

Likeliness to Recommend

7 /10

Pros

  • Helps Innovate
  • Client Friendly Policies
  • Acts with Integrity
  • Continually Improving Product

nick p.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use, but takes a bit to get used to

Likeliness to Recommend

10 /10

What differentiates Bombora from other similar products?

well known in the industry

What is your favorite aspect of this product?

dashboards

What do you dislike most about this product?

not applicable

What recommendations would you give to someone considering this product?

use this to cater to clients needs!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing