What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
1
Since last award
81 Plan to Renew
71 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Effective Service
- Efficient Service
- Caring
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalization/Audience Targeting
Unified Sales and Marketing Funnel
Team Alerts
Account Analytics & Measurement
Account-Based Advertising
Artificial Intelligence / Machine Learning
Customer Journey Modelling
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Ease of Customization
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Also Featured in...
Bombora Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Great tool for account insights and intent
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Great insights to help prospecting and targeting
Likeliness to Recommend
Pros
- Helps Innovate
- Client Friendly Policies
- Acts with Integrity
- Continually Improving Product
Please tell us why you think this review should be flagged.
nick p.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted May 2024
Easy to use, but takes a bit to get used to
Likeliness to Recommend
What differentiates Bombora from other similar products?
well known in the industry
What is your favorite aspect of this product?
dashboards
What do you dislike most about this product?
not applicable
What recommendations would you give to someone considering this product?
use this to cater to clients needs!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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