Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.7 /10

CX Score

8.8 /10

59 Reviews Write a Review

Claim Software

What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Product Impact

Latest Award, 2024

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

9% Neutral

91% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

E-Mail Integration

CRM Integration

Sales Analytics

Workflow Automation

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Pipeline Management

Conversation Coaching

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Also Featured in...

Sales Intelligence

Score 8.3

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Manivannan A.

Role: Sales Marketing
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

A Powerful Sales Tool

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

It differentiates itself from other sales engagement platforms because of affordable pricing with flexible search filters with an integrated platform

What is your favorite aspect of this product?

The most favorite aspect of Apollo.io was its comprehensive contact database and advanced prospecting features.

What do you dislike most about this product?

I dislike syncing delays and limit multi-channel outreach.

What recommendations would you give to someone considering this product?

I would recommend them by start using the free plan

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Harrshil T.

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

One of the Best Enrichment and Engagement tool

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

Apollo has that accuracy over all the softwares in finding emails and enriching them altogether

What is your favorite aspect of this product?

Email data Authenticity

What do you dislike most about this product?

Cost can be lower. Too expensive

What recommendations would you give to someone considering this product?

If you can buy this product for higher price then there is no looking back to any other tool for all the processes like Sales, Email Marketing, Data Enrichment, Prospecting, etc, etc...

Pros

Unique Features
Efficient Service
Reliable
Performance Enhancing

Siddhant P.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2024

The ultimate tool for modern sales teams

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo.io stands out from other products due to its extensive and organized database of leads, effortless CRM integration and its powerful automation feature for follow-ups and outreach. These functionalities helps streamline our sales process, reduce the manual task and ensure consistent engagement with leads

What is your favorite aspect of this product?

The favorite aspect of Apollo.io is its automation capabilities, especially for outreach and follow-ups. These tools ensure consistent engagement with leads without requiring manual effort. This combined with its user-friendly interface and seamless CRM integration, Apollo is an excellent tool for streamlining and optimizing the sales pipeline.

What do you dislike most about this product?

One drawback of Apollo.io is that sometimes there are instances of incorrect or outdated details.

What recommendations would you give to someone considering this product?

If one considering Apollo.io, take the most advantage of it automation features and keep in mind to occasionally cross-verify contact information just to ensure accuracy. It is an excellent tool for teams managing high volume outreach and want to improve efficiency in lead generation.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Manivannan A.

A Powerful Sales Tool

Likeliness to Recommend

Pros

Harrshil T.

One of the Best Enrichment and Engagement tool

Likeliness to Recommend

Pros

Siddhant P.

The ultimate tool for modern sales teams

Likeliness to Recommend

Pros

Most Popular Apollo.io Comparisons

HubSpot Sales Hub

Salesforce Sales Cloud Enterprise

Salesloft

Mixmax

Outreach

ActiveCampaign

1
Since last award

1
Since last award

Feature Ratings

E-Mail Campaign Management

E-Mail Integration

CRM Integration

Sales Analytics

Workflow Automation

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Pipeline Management

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization