Emotional Footprint Awards 2022
Marketing Automation - Midmarket
SoftwareReviews names Ortto, GetResponse, HubSpot Marketing Hub, SharpSpring, Encharge, Constant Contact, and ManyChat as Marketing Automation - Midmarket Emotional Footprint Award Winners.
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Marketing Automation - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
GetResponse
GetResponse
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
9.4
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Ortto
Ortto
Ortto (formerly Autopilot) helps organizations personalize the customer journey at every stage, by automating omnichannel marketing messages and actions in a visual canvas that’s as simple as drawing on a whiteboard.
9.1
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
94
Value Index
VALUE INDEX
Constant Contact, Inc.
Constant Contact
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Encharge
Encharge
Behavior emails meet marketing automation. Send emails based on what people do on your website and automate your marketing process across the user journey. The first marketing automation platform for startups that integrates with the apps you use.
8.9
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Constant Contact, Inc.
SharpSpring
SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.8
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
ManyChat
ManyChat
Automate & combine Facebook Messenger, SMS, and E-mail to grow your business. Build campaigns intuitively with our visual editor.
8.8
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Other Evaluated Vendors
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
8.6
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Omnisend Limited
Omnisend
Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
8.5
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Agillic A/S
Agillic
The Agillic omnichannel marketing automation platform empowers brands to work with data-driven insights and content to create, automate and send personalised communication to millions. Creating the most impactful, meaningful, and profitable customer experiences.
8.2
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Sales Manago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
8.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Dotdigital Group PLC
Dotdigital
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
8.2
CX Score
CX
Score
+79
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
SugarCRM
Sugar Market
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
8.2
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Mailchimp
Mailchimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
7.9
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Keap (formerly Infusion Software Inc.)
Keap
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
7.9
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
7.8
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
Benchmark One (formerly Hatchbuck)
BenchmarkONE
Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.
7.7
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
ClickDimensions LLC
ClickDimensions Marketing Platform
ClickDimensions is an unified marketing, analytics and services platform in the market for organizations that use Dynamics. ClickDimensions re-defines how marketers work and attain results with the only unified marketing technology, analytics and services platform in the market – all made exclusively for and natively built within Dynamics.
5.0
CX Score
CX
Score
+21
Net Emotional Footprint
Net Emotional
Footprint
68
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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