Marketing Automation - B2B Software

Marketing Automation - B2B

What is Marketing Automation - B2B Software?

Marketing Automation Software helps marketing departments automate repetitive tasks such as email marketing, social media and ad campaigns. Businesses use marketing automation software to help with their lead generation, nurturing, measuring the overall ROI on campaigns and handle repetitive tasks to reduce human error and save employee's time.

Common Features

  • Customer Journey Modelling
  • Email Marketing Automation
  • Marketing Analytics
  • Marketing Project Management
  • Marketing Asset Management
  • Social Media Marketing Management
  • Mobile Marketing Management
  • Conversion Propensity Modeling
  • Recommended Best Action
  • Opportunity Pipeline Tracking

Top Marketing Automation - B2B Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 18
Next Award: Nov 2024

Top Marketing Automation - B2B Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
9.1 /10
CX Score
9.5 /10

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Pros

  • Generous Negotitation
  • Reliable
  • Performance Enhancing
  • Trustworthy
Badge Winner
Composite Score
9.0 /10
CX Score
9.2 /10

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Effective Service
Badge Winner
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ActiveCampaign

ActiveCampaign

Composite Score
8.9 /10
CX Score
9.1 /10

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Pros

  • Transparent
  • Performance Enhancing
  • Acts with Integrity
  • Security Protects
Badge Winner
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Composite Score
8.8 /10
CX Score
8.9 /10

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service
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Composite Score
8.7 /10
CX Score
8.9 /10

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing
Badge Winner
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Constant Contact, Inc.

Constant Contact

Composite Score
8.6 /10
CX Score
8.8 /10

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

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Pros

  • Respectful
  • Trustworthy
  • Fair
  • Security Protects
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Omnisend

Omnisend

Composite Score
8.4 /10
CX Score
8.4 /10

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

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Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Appreciates Incumbent Status
Composite Score
8.3 /10
CX Score
8.4 /10

Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

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Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate
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Composite Score
8.1 /10
CX Score
8.2 /10

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

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Pros

  • Trustworthy
  • Reliable
  • Friendly Negotiation
  • Respectful
Composite Score
8.0 /10
CX Score
8.3 /10

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner