Data Quadrant Awards 2023

Marketing Automation - B2B

SoftwareReviews names HubSpot Marketing Hub, ActiveCampaign, Adobe Marketo Engage, Ortto, Constant Contact, and Mailchimp as Marketing Automation - B2B Data Quadrant Award Winners.

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Marketing Automation - B2B

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Marketing Automation - B2B Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

194Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.0

Composite
Score

+92

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

80Reviews

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

9.0

Composite
Score

+93

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

55Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

8.9

Composite
Score

+91

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

Ortto

Ortto (formerly Autopilot) brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

8.8

Composite
Score

+91

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

85Reviews

Constant Contact, Inc.

Constant Contact

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

8.7

Composite
Score

+88

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

169Reviews

Intuit

Mailchimp

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

8.7

Composite
Score

+86

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Ortto

Breadth of Features

Ortto

Business Value Created

Ortto

Ease of Customization

Ortto

Ease of Data Integration

Brevo

Ease of IT Administration

Ortto

Ease of Implementation

Ortto

Product Strategy and Rate of Improvement

Ortto

Quality of Features

Ortto

Usability and Intuitiveness

Ortto

Vendor Support

ActiveDEMAND

Vendor Capability Awards

Availability and Quality of Training

Ortto

Breadth of Features

Ortto

Business Value Created

Ortto

Ease of Customization

Ortto

Ease of Data Integration

Brevo

Ease of IT Administration

Ortto

Ease of Implementation

Ortto

Product Strategy and Rate of Improvement

Ortto

Quality of Features

Ortto

Usability and Intuitiveness

Ortto

Vendor Support

ActiveDEMAND

Other Evaluated Vendors

29Reviews

Bloomreach Inc

Bloomreach Engagement

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

8.6

Composite
Score

+95

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

Brevo

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

8.6

Composite
Score

+93

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

37Reviews

SALESmanago

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

8.5

Composite
Score

+91

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

19Reviews

JumpDEMAND Inc.

ActiveDEMAND

ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.

8.3

Composite
Score

+100

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

68Reviews

Salesforce.com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

8.0

Composite
Score

+80

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

35Reviews

Keap

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

8.0

Composite
Score

+85

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

25Reviews

Dotdigital Group PLC

Dotdigital

From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.

7.9

Composite
Score

+78

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

19Reviews

Acoustic

Acoustic Marketing Cloud

Acoustic Campaign (Formerly IBM Watson Marketing) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.

7.8

Composite
Score

+94

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

22Reviews

SugarCRM

Sugar Market

Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.

7.5

Composite
Score

+87

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

19Reviews

SAS Institute Inc.

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

7.4

Composite
Score

+84

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

15Reviews

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

7.2

Composite
Score

+78

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

22Reviews

Act-On Software

Act-On

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

6.8

Composite
Score

+65

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.