Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

7.7 /10
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Salesforce Pardot
7.7 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

80 Likeliness to Recommend

79 Plan to Renew

2
Since last award

74 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
8% Neutral
86% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Caring

Feature Ratings

Average 77

Opportunity Pipeline Tracking

86

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Recommended Best Action

77

Marketing Analytics

76

Mobile Marketing Management

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 73

Quality of Features

76

Ease of Data Integration

75

Ease of Implementation

75

Business Value Created

75

Ease of IT Administration

74

Availability and Quality of Training

74

Usability and Intuitiveness

74

Product Strategy and Rate of Improvement

73

Breadth of Features

72

Vendor Support

69

Ease of Customization

68

Salesforce Pardot Reviews

Daniel M.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Effective product

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Salesforce Pardot stands out from similar products due to its deep integration with the Salesforce ecosystem, allowing for efficient data sharing between marketing and sales teams. It offers advanced marketing automation features like lead nurturing and contact scoring, along with detailed analytics on campaign performance. Its intuitive interface makes it easy to create and manage campaigns, and its focus on B2B companies provides specific tools for longer and more complex sales cycles.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Pardot is the seamless integration with the Salesforce ecosystem, allowing marketing and sales teams to collaborate efficiently. This synergy ensures real-time access to data, providing a comprehensive view of the customer journey and enabling personalized interactions that maximize conversion opportunities.

What do you dislike most about this product?

What I like least about Salesforce Pardot is the learning curve, which can be challenging for new users. While the platform offers powerful features, the complexity of some tools and the need for detailed configuration can be intimidating. Additionally, advanced customization may require deeper technical knowledge, posing a barrier for teams with less experience in marketing automation.

What recommendations would you give to someone considering this product?

For those considering Salesforce Pardot, it's important to evaluate specific marketing needs and utilize demos to understand the platform. Investing in team training and exploring integration with existing systems are crucial. Also, consider the quality of Salesforce's customer support to ensure a smooth transition. These steps will aid in making an informed decision aligned with company objectives.

Pros

  • Performance Enhancing
  • Trustworthy
  • Saves Time
  • Client Friendly Policies

Dhruv V.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Pardot is the best for Marketing Automations!

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

Pardot is quick, secure, reliable and does the job perfectly

What is your favorite aspect of this product?

I like the marketing automation feature journey builder that allows to do customisations as I need.

What do you dislike most about this product?

There is nothing to dislike about this great software

What recommendations would you give to someone considering this product?

Highly recommended for people who want to do marketing automations in a better way

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Ryan S.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to learn and use

Likeliness to Recommend

6 /10

What differentiates Salesforce Pardot from other similar products?

It's easy to integrate with salesforce

What is your favorite aspect of this product?

Being able to make templates and use them to send out emails quickly.

What do you dislike most about this product?

Can be a bit difficult with the formatting

What recommendations would you give to someone considering this product?

It gets the job done and it's a powerful tool if you get the proper training

Pros

  • Respectful
  • Fair
  • Continually Improving Product
  • Reliable

Cons

  • Less Performance Enhancing
  • Under Delivered

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