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Emotional Footprint Awards 2024

Ad Tech


SoftwareReviews names Google Ad Manager and Zeta Marketing Platform as Ad Tech Emotional Footprint Award Winners.


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Ad Tech

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Google

Google Ad Manager

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

8.8

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

3% Negative 88% Positive
Badge Winner
48Reviews

Zeta Global Ltd

Zeta Marketing Platform

The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.

8.5

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

2% Negative 97% Positive
Badge Winner
14Reviews

Other Evaluated Vendors


Mediaocean LLC

Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

8.2

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

0% Negative 91% Positive
16Reviews

Facebook

Meta Ads Manager

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

8.1

CX Score

CX
Score

+74

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

8% Negative 82% Positive
43Reviews

NextRoll

AdRoll

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

7.9

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

3% Negative 83% Positive
20Reviews

Amazon

Amazon DSP

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

7.3

CX Score

CX
Score

+68

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

9% Negative 77% Positive
17Reviews

Adobe Systems

Adobe Advertising

Automate, coordinate, and scale paid media buying across digital channels with tools that seamlessly connect data and experiences.

7.1

CX Score

CX
Score

+74

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

6% Negative 80% Positive
16Reviews

For the full list of vendors in this space, click here.

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