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Mediaocean Logo
Mediaocean LLC

Mediaocean

7.7 /10
Category
Mediaocean
7.7 /10

What is Mediaocean?

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

Company Details


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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

88 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

0% Negative
6% Neutral
94% Positive

Pros

  • Generous Negotitation
  • Respectful
  • Client's Interest First
  • Transparent

Feature Ratings

Average 81

Advertisement Placement

88

Advertisement Reporting

86

Data Management Platform Capabilities

84

MarTech Ecosystem integration

82

Supply-Side Capabilities

79

Demand-Side Capabilities

79

Audience Identification

79

Advertisement Content Curation

77

Role-Based Access Controls

77

Audience Segmentation

75

Vendor Capability Ratings

Average 80

Vendor Support

87

Breadth of Features

82

Business Value Created

81

Ease of Implementation

81

Quality of Features

80

Ease of IT Administration

80

Availability and Quality of Training

79

Ease of Data Integration

78

Ease of Customization

78

Product Strategy and Rate of Improvement

77

Usability and Intuitiveness

75

Mediaocean Reviews

Ojasvi P.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Oct 2024

Important tool for media planning & finance Prisma

Likeliness to Recommend

8 /10

What differentiates Mediaocean from other similar products?

Have not tried other similar products.

What is your favorite aspect of this product?

The Setup. Easy to setup campaigns, packages, placements and budgets.

What do you dislike most about this product?

The limitation to not able to change budget when the month is reconciled on actualized.

What recommendations would you give to someone considering this product?

A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.

Pros

  • Respectful
  • Efficient Service
  • Inspires Innovation
  • Caring

Saurav S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Fantastic Media Buying & Finance Management Tool

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

The best part about Mediaocean is that it helps us to work and track all of your digital and non digital campaigns budgets, spends, KPIs, etc. at one platform. The platform features are pretty simple and easy for any new user to understand and work on it.

What is your favorite aspect of this product?

The favorite part of this tool is its amazing features as this platform is of use to Management people who can work around the campaign budgets and spends, then you have marketers who can work around the campaign KPIs and its goals and then you have finance team who can work on the billing part so overall this is win win tool from all direction. Also, the support team is amazing. They come with all different kind of resources so that you can do best with the platform.

What do you dislike most about this product?

One thing I dislike is that when you want to change a few entries in the platform then sometimes it becomes very difficult due to the glitches. Other than that I have not faced any issue with the platform.

What recommendations would you give to someone considering this product?

As a big company like Dentsu where we were spending in millions in a month, we were able to solve our biggest issues of maintaining our campaign finances of all kinds of campaigns at a single platform. So I would always recommend anyone to go for it as this will help you maintain your every single cents.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adam A.

  • Role: C-Level
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

A+ for ease of use, too much for small businesses.

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

MediaOcean is considerably easier to use than other suites, some of which are fairly intuitive in their own right. If you're looking for flexibility, MO is the way to go. There is nothing, to my knowledge, quite like it. It's the combination of flexibility and ease-of-use that sets it apart.

What is your favorite aspect of this product?

A lot of people (wrongly) assume there's a tradeoff between performance and accessibility. Software like MediaOcean proves this is not the case. You can have an extremely powerful platform that you can, with a little effort, wrap your head around.

What do you dislike most about this product?

Setting up can be hard without a dedicated IT person, and even though they make it all as simple as it can be, your employees will need some training to make use of all its features. It's certainly not ideal for small business, and I don't believe they have any plans that cater to smaller outfits.

What recommendations would you give to someone considering this product?

Carefully evaluate your needs, your budget, and your willingness to learn.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Respectful

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