What is Mediaocean?
Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.
Company Details
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88 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Generous Negotitation
- Respectful
- Client's Interest First
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advertisement Placement
Advertisement Reporting
Data Management Platform Capabilities
MarTech Ecosystem integration
Supply-Side Capabilities
Demand-Side Capabilities
Audience Identification
Advertisement Content Curation
Role-Based Access Controls
Audience Segmentation
Vendor Capability Ratings
Vendor Support
Breadth of Features
Business Value Created
Ease of Implementation
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Mediaocean Reviews
Ojasvi P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2024
Important tool for media planning & finance Prisma
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Have not tried other similar products.
What is your favorite aspect of this product?
The Setup. Easy to setup campaigns, packages, placements and budgets.
What do you dislike most about this product?
The limitation to not able to change budget when the month is reconciled on actualized.
What recommendations would you give to someone considering this product?
A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.
Pros
- Respectful
- Efficient Service
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Saurav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Fantastic Media Buying & Finance Management Tool
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The best part about Mediaocean is that it helps us to work and track all of your digital and non digital campaigns budgets, spends, KPIs, etc. at one platform. The platform features are pretty simple and easy for any new user to understand and work on it.
What is your favorite aspect of this product?
The favorite part of this tool is its amazing features as this platform is of use to Management people who can work around the campaign budgets and spends, then you have marketers who can work around the campaign KPIs and its goals and then you have finance team who can work on the billing part so overall this is win win tool from all direction. Also, the support team is amazing. They come with all different kind of resources so that you can do best with the platform.
What do you dislike most about this product?
One thing I dislike is that when you want to change a few entries in the platform then sometimes it becomes very difficult due to the glitches. Other than that I have not faced any issue with the platform.
What recommendations would you give to someone considering this product?
As a big company like Dentsu where we were spending in millions in a month, we were able to solve our biggest issues of maintaining our campaign finances of all kinds of campaigns at a single platform. So I would always recommend anyone to go for it as this will help you maintain your every single cents.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Adam A.
- Role: C-Level
- Industry: Education
- Involvement: End User of Application
Submitted Mar 2024
A+ for ease of use, too much for small businesses.
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
MediaOcean is considerably easier to use than other suites, some of which are fairly intuitive in their own right. If you're looking for flexibility, MO is the way to go. There is nothing, to my knowledge, quite like it. It's the combination of flexibility and ease-of-use that sets it apart.
What is your favorite aspect of this product?
A lot of people (wrongly) assume there's a tradeoff between performance and accessibility. Software like MediaOcean proves this is not the case. You can have an extremely powerful platform that you can, with a little effort, wrap your head around.
What do you dislike most about this product?
Setting up can be hard without a dedicated IT person, and even though they make it all as simple as it can be, your employees will need some training to make use of all its features. It's certainly not ideal for small business, and I don't believe they have any plans that cater to smaller outfits.
What recommendations would you give to someone considering this product?
Carefully evaluate your needs, your budget, and your willingness to learn.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
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