Google Ad Manager Logo Award Winner Product Badge
Google Ad Manager Logo Award Winner Product Badge
Google

Google Ad Manager

8.6 /10
Category
Google Ad Manager
8.6 /10

What is Google Ad Manager?

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Company Details


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Awards & Recognition

Google Ad Manager won the following awards in the Ad Tech category

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Google Ad Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Ad Manager.

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Ad Manager?

4% Negative
11% Neutral
85% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Data Management Platform Capabilities

88

Advertisement Placement

85

Audience Segmentation

85

Role-Based Access Controls

84

Audience Identification

84

Advertisement Reporting

83

MarTech Ecosystem integration

82

Demand-Side Capabilities

82

Supply-Side Capabilities

82

Advertisement Content Curation

81

Vendor Capability Ratings

Average 82

Quality of Features

86

Breadth of Features

85

Business Value Created

85

Ease of Customization

84

Ease of Implementation

83

Ease of IT Administration

83

Ease of Data Integration

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

79

Vendor Support

73

Google Ad Manager Reviews

Carlos E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

To maximize revenue.

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

By encouraging greater competition for ad space through real-time bidding, Google Ad Manager helps publishers maximize their profits. Advertising can reach the right audiences more effectively when precise audience segmentation is implemented.

What is your favorite aspect of this product?

I enjoy that ads can reach the right audience with the help of Google Ad Manager's deep audience segmentation, which improves campaign success. You are in charge of managing direct sales, as well as who purchases your inventory and at what price.

What do you dislike most about this product?

To properly configure and maintain the platform, Google Ad Manager calls for technical expertise and a dedicated team.

What recommendations would you give to someone considering this product?

Google Ad Manager is what I suggest for programmatic purchasing. The ad buying procedure is automated and efficient when RTB is used.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Meenal P.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Useful and supportive

Likeliness to Recommend

6 /10

What differentiates Google Ad Manager from other similar products?

They promote google ads

What is your favorite aspect of this product?

Clean process

What do you dislike most about this product?

Solution providers

What recommendations would you give to someone considering this product?

Benefits of the process

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Effective Service

Cons

  • Less Inspiring
  • Leverages Incumbent Status

Arjun S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Best tool to manage your Google Ad Accounts.

Likeliness to Recommend

8 /10

What differentiates Google Ad Manager from other similar products?

Google Ad Manager is one of a kind and there are no better alternatives to this. The way it integrates with your Ad accounts is very helpful in intiutive.

What is your favorite aspect of this product?

Managing your multiple Google Ad accounts is very easy. Getting the summarized reporting for all your Ad accounts is very easy instead of checking it individually.

What do you dislike most about this product?

Honestly, there is nothing to dislike about Google Ad Manager. Although, integration with other tools could be improvised but other than that there is nothing else to complain.

What recommendations would you give to someone considering this product?

If someone is advertising or marketing on Google Adsense, I would highly recommend them to use Google Ad Manager as it will increase their productivity and will save time as well.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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