What is Google Ad Manager?
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Ad Manager?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Management Platform Capabilities
Advertisement Placement
Audience Segmentation
Role-Based Access Controls
Audience Identification
Advertisement Reporting
MarTech Ecosystem integration
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Customization
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Google Ad Manager Reviews
Carlos E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
To maximize revenue.
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
By encouraging greater competition for ad space through real-time bidding, Google Ad Manager helps publishers maximize their profits. Advertising can reach the right audiences more effectively when precise audience segmentation is implemented.
What is your favorite aspect of this product?
I enjoy that ads can reach the right audience with the help of Google Ad Manager's deep audience segmentation, which improves campaign success. You are in charge of managing direct sales, as well as who purchases your inventory and at what price.
What do you dislike most about this product?
To properly configure and maintain the platform, Google Ad Manager calls for technical expertise and a dedicated team.
What recommendations would you give to someone considering this product?
Google Ad Manager is what I suggest for programmatic purchasing. The ad buying procedure is automated and efficient when RTB is used.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Meenal P.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2024
Useful and supportive
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
They promote google ads
What is your favorite aspect of this product?
Clean process
What do you dislike most about this product?
Solution providers
What recommendations would you give to someone considering this product?
Benefits of the process
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Effective Service
Cons
- Less Inspiring
- Leverages Incumbent Status
Please tell us why you think this review should be flagged.
Arjun S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2024
Best tool to manage your Google Ad Accounts.
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
Google Ad Manager is one of a kind and there are no better alternatives to this. The way it integrates with your Ad accounts is very helpful in intiutive.
What is your favorite aspect of this product?
Managing your multiple Google Ad accounts is very easy. Getting the summarized reporting for all your Ad accounts is very easy instead of checking it individually.
What do you dislike most about this product?
Honestly, there is nothing to dislike about Google Ad Manager. Although, integration with other tools could be improvised but other than that there is nothing else to complain.
What recommendations would you give to someone considering this product?
If someone is advertising or marketing on Google Adsense, I would highly recommend them to use Google Ad Manager as it will increase their productivity and will save time as well.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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