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AdRoll Logo
NextRoll

AdRoll

7.8 /10
Category
AdRoll
7.8 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

83 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
11% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Marketing Analytics

90

Marketing Operations Management

89

Social Media Marketing Management

88

Marketing Workflow Management

88

Marketing Asset Management

86

Advanced Campaign Management

86

Email Marketing Automation

86

Mobile Marketing Management

85

Multi Channel Integration

83

Advanced Data Segmentation

83

Community Marketing Management

76

Vendor Capability Ratings

Average 79

Ease of Implementation

84

Breadth of Features

83

Ease of Data Integration

83

Quality of Features

83

Business Value Created

82

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Usability and Intuitiveness

77

Availability and Quality of Training

76

Ease of IT Administration

73

Vendor Support

69

AdRoll Reviews

Sneha P.

  • Role: Operations
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jul 2024

A solid retargeting platform

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

AdRoll differentiates itself with its strong focus on retargeting, seamless integration with Facebook Ads, and robust audience targeting capabilities.

What is your favorite aspect of this product?

My favorite aspect of AdRoll is its strong focus on retargeting and its seamless integration with Facebook Ads, making it a powerful tool for driving conversions.

What do you dislike most about this product?

The user interface can be complex and the pricing structure is not always transparent.

What recommendations would you give to someone considering this product?

Consider your specific needs and budget. Try a pilot campaign to assess its effectiveness.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Maria B.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Increases the conversion of leads into real custom

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Compared to other products I've used or evaluated, I find AdRoll stands out for its ability for dynamic retargeting and its integration with multiple platforms. We selected it because it gave us the necessary tools to optimize our advertising campaigns and maximize return on investment.

What do you dislike most about this product?

I have found that it may be less appropriate for businesses with limited advertising budgets as it can be expensive compared to other similar tools on the market.

What recommendations would you give to someone considering this product?

AdRoll is a powerful tool for optimizing advertising campaigns, with unique features that set it apart from other programs on the market. Although it has some minor drawbacks, its positive impact on our business goals has made this platform worth investing in. We would recommend AdRoll to any business looking to improve their digital marketing strategy.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Gustavo M.

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

easy to use

Likeliness to Recommend

7 /10

What differentiates AdRoll from other similar products?

price competitive

What is your favorite aspect of this product?

simple and easy to use

What do you dislike most about this product?

lack of features

What recommendations would you give to someone considering this product?

entry level DSP

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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