What is Amazon DSP?
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+64 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon DSP?
Pros
- Unique Features
- Includes Product Enhancements
- Appreciates Incumbent Status
- Continually Improving Product
Cons
- Less Efficient Service
- Less Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Identification
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Placement
Data Management Platform Capabilities
Role-Based Access Controls
MarTech Ecosystem integration
Advertisement Reporting
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Ease of Implementation
Amazon DSP Reviews
Christina H.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Vendor Management and Renewal
Submitted Aug 2024
Great platform that’s easy to use
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
Use of their purchase data
What is your favorite aspect of this product?
Easy to use and the customer service is great
What do you dislike most about this product?
It’s limited to only being used within the Amazon ecosystem
What recommendations would you give to someone considering this product?
Easy to use but ensure you had a strong need for purchase data
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Cons
- Less Performance Enhancing
- Less Productive
- Less Efficient Service
Please tell us why you think this review should be flagged.
Bradley D.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Jan 2024
One of the best DSPs I've used.
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
It's easy to use and offers incredible value throughout. Campaigns that I've run through the DSP have been consistent top performers.
What is your favorite aspect of this product?
It's incredibly intuitive.
What do you dislike most about this product?
The UX is a little plain.
What recommendations would you give to someone considering this product?
Do it. Reach out to Amazon; they have incredibly knowledgeable and friendly employees who will always be willing to help.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Shivam J.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2023
Very easy to use and very easy to grow.
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
One significant advantage of Amazon DSP is the ability to target Amazon audiences directly. Advertisers can leverage Amazon's extensive data on customer behavior, demographics, and purchase history to target specific audience segments .Amazon DSP is closely integrated with other Amazon advertising products, such as Sponsored Products and Sponsored Brands.
What is your favorite aspect of this product?
It allows advertisers to use real-time bidding (RTB) to purchase ad inventory. This provides more granular control over targeting and budget allocation.
What do you dislike most about this product?
Due to the popularity of Amazon DSP, competition for ad inventory can be intense. This competition can drive up ad costs, and advertisers may need to carefully manage their budgets to achieve a satisfactory return on investment.
What recommendations would you give to someone considering this product?
Amazon DSP supports a variety of ad formats, including display, video, and custom ad units. Advertisers have the flexibility to create engaging and visually appealing ads to capture audience attention. Therefore, I would certainly recommend it to use .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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