Emotional Footprint Awards 2023
Customer Intelligence
SoftwareReviews names Graphext and Gavagai Explorer as Customer Intelligence Emotional Footprint Award Winners.
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Customer Intelligence
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Graphext
Graphext
Guiding you to build data science projects remarkably fast, collaboratively and without writing code. More powerful than dashboards and more intuitive than notebooks.
9.4
CX Score
CX
Score
+100
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Gavagai
Gavagai Explorer
Our AI-powered natural language processing technology can capture, analyze, and visualize insights from every channel of communication with your customer: call transcriptions, chats, emails, support tickets, return claims, social media, and surveys - in 47 languages!
9.4
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
People Pattern
People Pattern
People Pattern is a platform that allows you to find, understand and activate quality customers.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
SAP
SAP Analytics Cloud
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
8.9
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Oracle
Oracle Unity Customer Data Platform
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
8.9
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Salesforce.com Inc
Tableau CRM Analytics
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.
8.6
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
8.5
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Microsoft Corporation
Dynamics 365 Customer Insights
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.
8.1
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Precisely
PlaceIQ
PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.
8.0
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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