Oracle

Oracle Unity Customer Data Platform

7.0 /10

Claim Software

What is Oracle Unity Customer Data Platform?

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

Company Details

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Awards & Recognition

Oracle Unity Customer Data Platform won the following awards in the Customer Intelligence category

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1 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

6 Top Rated Capabilities

7 Top Rated Features

2022

Oracle Unity Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Unity Customer Data Platform.

81 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Unity Customer Data Platform?

10% Negative

0% Neutral

90% Positive

Pros

Effective Service
Helps Innovate
Continually Improving Product
Performance Enhancing

Feature Ratings

Average 77

Audience Segmentation

Data Visualization

Predictive Analytics

API Framework

Real Time Workflow Automation

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

Anomaly Detection

Conversion Analysis

Customer Journey Modelling

Vendor Capability Ratings

Average 76

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Oracle Unity Customer Data Platform Reviews

Mayur C.

Role: Finance
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Versatility of the product is great.

Likeliness to Recommend

8 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Information related to customer details are accurate

What is your favorite aspect of this product?

Really like the easy design in the platforme structure

What do you dislike most about this product?

It some times takes time to open

What recommendations would you give to someone considering this product?

It is a bit tricky to integrate in the beginning, so proper training courses should be available

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mohammed S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

An incredible software collects customer data

Likeliness to Recommend

8 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

The platform focuses on real time data processing, allowing businesses to access and use it which will be so accurate.

What is your favorite aspect of this product?

It provides accurate analysis and reports in forms of graphs and tabs and it enables filters to get the data using filtered conditions which is so helpful.

What do you dislike most about this product?

The pricing of oracle Unity is high compared to other software's and it will be not much compatible with other cross platforms .

What recommendations would you give to someone considering this product?

The Oracle unity is the best when it comes to data collection and analysis but compared with other software's in market the pricing is slightly high. If your organization is big enough oracle Unity is the best for its features like data collection and real time analytics.

Pros

Caring
Helps Innovate
Reliable
Enables Productivity

Pillamari R.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

A Deep Dive into Customer Data Management

Likeliness to Recommend

9 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Oracle Unity Customer Data Platform distinguishes itself from other similar products by offering a set of features, integrations, and capabilities that attempt to deliver a unified approach to customer data management.

What is your favorite aspect of this product?

This platform support predictive analytics by using artificial intelligence and machine learning capabilities which targets correct audience .

What do you dislike most about this product?

While Oracle Unity CDP interacts effectively with Oracle Cloud services, when we integrate with other cross platforms, there are issues in bringing together data from diverse sources.

What recommendations would you give to someone considering this product?

When considering the Oracle Unity Customer Data Platform for implementation, it is essential that you plan the analysis and deployment process strategically to ensure that Oracle Unity CDP adoption is consistent with your entire organization.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Effective Service

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Oracle Unity Customer Data Platform

What is Oracle Unity Customer Data Platform?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Oracle Unity Customer Data Platform Ratings

81 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Oracle Unity Customer Data Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Oracle Unity Customer Data Platform Reviews

Mayur C.

Versatility of the product is great.

Likeliness to Recommend

Pros

Mohammed S.

An incredible software collects customer data

Likeliness to Recommend

Pros

Pillamari R.

A Deep Dive into Customer Data Management

Likeliness to Recommend

Pros

Most Popular Oracle Unity Customer Data Platform Comparisons

Google Analytics

Adobe Analytics

Semrush

HubSpot Sales Hub

Tableau CRM Analytics

SAP Analytics Cloud

1
Since last award

1
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Predictive Analytics

API Framework

Real Time Workflow Automation

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

Anomaly Detection

Conversion Analysis

Customer Journey Modelling

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration