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Emotional Footprint Awards 2022

Sales Engagement Platforms


SoftwareReviews names Freshsales, ActiveCampaign, and Groove as Sales Engagement Platforms Emotional Footprint Award Winners.


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Sales Engagement Platforms

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Freshworks

Freshsales

Personalize engagement, shorten your sales cycle, and grow your business with Freshsales

9.2

CX Score

CX
Score

+98

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

0% Negative 98% Positive
Badge Winner
15Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

9.1

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 96% Positive
Badge Winner
29Reviews

Groove

Groove

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

9.1

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 95% Positive
Badge Winner
19Reviews

Other Evaluated Vendors


Vanilla Soft

VanillaSoft

Vanilla Soft Pro is a sales platform that includes best call logic, auto dialing, on-board intelligent messaging, integrated e-mail, and more.

8.9

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

2% Negative 93% Positive
24Reviews

Apollo

Apollo

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 89% Positive
24Reviews

Salesloft, Inc

Salesloft

Salesloft helps B2B sales teams close more deals. We integrate with today’s top CRMs, turning your data into easy, actionable, multi-channel steps that help sellers get to “yes” quicker.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 91% Positive
25Reviews

Outreach Corporation

Outreach

Outreach frees sales teams to focus on engagement.

8.9

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

3% Negative 91% Positive
21Reviews

Yesware

Yesware

Yesware is an all-in-one sales toolkit that gives you everything you need to prospect, schedule meetings, and follow up - right from your inbox. Yesware provides you the insights you need to make data-driven decisions and spend time where it matters, allowing you to work smarter - not harder.

8.7

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

2% Negative 89% Positive
16Reviews

HubSpot

HubSpot Sales Hub

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.6

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

5% Negative 90% Positive
23Reviews

Mixmax

Mixmax

Get more replies, book more meetings, and ensure nothing falls through the cracks.

8.4

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

8% Negative 91% Positive
15Reviews

For the full list of vendors in this space, click here.

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