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Data Quadrant Awards 2024

Customer Intelligence


SoftwareReviews names Semrush, HubSpot Sales Hub, Google Analytics, Qualtrics CoreXM, Looker, and Adobe Analytics as Customer Intelligence Data Quadrant Award Winners.


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Customer Intelligence

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Customer Intelligence Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Semrush

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

8.7

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
37Reviews

HubSpot

HubSpot Sales Hub

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.5

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
33Reviews

Google

Google Analytics

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.5

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
83Reviews

Qualtrics

Qualtrics CoreXM

One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

8.3

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
28Reviews

Google

Looker

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

8.2

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
26Reviews

Adobe Systems

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

8.1

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
44Reviews

Vendor Capability Awards


Availability and Quality of Training

Graphext

Badge Winner

Breadth of Features

Qualtrics CoreXM

Badge Winner

Business Value Created

Qualtrics CoreXM

Badge Winner

Ease of Customization

Qualtrics CoreXM

Badge Winner

Ease of Data Integration

People Pattern

Badge Winner

Ease of IT Administration

Graphext

Badge Winner

Ease of Implementation

Qualtrics CoreXM

Badge Winner

Product Strategy and Rate of Improvement

Graphext

Badge Winner

Quality of Features

Graphext

Badge Winner

Usability and Intuitiveness

Graphext

Badge Winner

Vendor Support

Graphext

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Graphext


Breadth of Features

Qualtrics CoreXM


Business Value Created

Qualtrics CoreXM


Ease of Customization

Qualtrics CoreXM


Ease of Data Integration

People Pattern


Ease of IT Administration

Graphext


Ease of Implementation

Qualtrics CoreXM


Product Strategy and Rate of Improvement

Graphext


Quality of Features

Graphext


Usability and Intuitiveness

Graphext


Vendor Support

Graphext


Other Evaluated Vendors


Graphext

Graphext

Graphext is an advanced analytics solution to help businesses make better decisions based on data. Graphext is a no-code data science tool for the modern data stack. Graphext takes you beyond the limitations of dashboards, offers an ease-of-use that notebooks can't match, and enables you to create explainable predictive models in a flash.

8.0

Composite
Score

Composite
Score

+99

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

21Reviews

SAP

SAP Analytics Cloud

A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.

7.6

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

30Reviews

Salesforce.com Inc

Tableau CRM Analytics

Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.

7.6

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

30Reviews

Audiense Ltd

Audiense Insights

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

7.6

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

11Reviews

People Pattern

People Pattern

People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.

7.5

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

21Reviews

Microsoft Corporation

Dynamics 365 Customer Insights

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

7.3

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

25Reviews

Oracle

Oracle Unity Customer Data Platform

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

7.1

Composite
Score

Composite
Score

+78

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

20Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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