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Data Quadrant Awards 2023

Sales Engagement Platforms


SoftwareReviews names Freshsales, ActiveCampaign, Veloxy, and Apollo as Sales Engagement Platforms Data Quadrant Award Winners.


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Sales Engagement Platforms

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Sales Engagement Platforms Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Freshworks

Freshsales

Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.

9.0

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
29Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

8.9

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
41Reviews

Veloxy IO

Veloxy

Veloxy adds industry-leading email marketing and sales engagement software functionality to your inbox: Salesforce visibility and automation, mail-merge, CAN-SPAM compliance, one-to-one email blasts, analytics, deliverability reporting and optimization, personalization, account based email tracking, and much more.

8.8

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

94%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
18Reviews

Apollo

Apollo

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

8.8

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

94%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
41Reviews

Vendor Capability Awards


Availability and Quality of Training

ActiveCampaign

Badge Winner

Breadth of Features

HubSpot Sales Hub

Badge Winner

Business Value Created

Freshsales

Badge Winner

Ease of Customization

ActiveCampaign

Badge Winner

Ease of Data Integration

HubSpot Sales Hub

Badge Winner

Ease of IT Administration

Groove

Badge Winner

Ease of Implementation

Apollo

Badge Winner

Product Strategy and Rate of Improvement

Reply

Badge Winner

Quality of Features

HubSpot Sales Hub

Badge Winner

Usability and Intuitiveness

Veloxy

Badge Winner

Vendor Support

Reply

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

ActiveCampaign


Breadth of Features

HubSpot Sales Hub


Business Value Created

Freshsales


Ease of Customization

ActiveCampaign


Ease of Data Integration

HubSpot Sales Hub


Ease of IT Administration

Groove


Ease of Implementation

Apollo


Product Strategy and Rate of Improvement

Reply


Quality of Features

HubSpot Sales Hub


Usability and Intuitiveness

Veloxy


Vendor Support

Reply


Other Evaluated Vendors


Groove

Groove

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

8.7

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

Reply.io

Reply

Sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS and WhatsApp messages, calls, and tasks. It eliminates routine work and let your sales team focus on what really matters - closing deals.

8.7

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

18Reviews

HubSpot

HubSpot Sales Hub

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.6

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

29Reviews

Vanilla Soft

VanillaSoft

Vanilla Soft Pro is a sales platform that includes best call logic, auto dialing, on-board intelligent messaging, integrated e-mail, and more.

8.6

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

31Reviews

Salesloft, Inc

Salesloft

Salesloft helps B2B sales teams close more deals. We integrate with today’s top CRMs, turning your data into easy, actionable, multi-channel steps that help sellers get to “yes” quicker.

8.6

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

37Reviews

Yesware

Yesware

Yesware is an all-in-one sales toolkit that gives you everything you need to prospect, schedule meetings, and follow up - right from your inbox. Yesware provides you the insights you need to make data-driven decisions and spend time where it matters, allowing you to work smarter - not harder.

8.4

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

16Reviews

Outreach Corporation

Outreach

Outreach frees sales teams to focus on engagement.

8.4

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

46Reviews

Mixmax

Mixmax

Get more replies, book more meetings, and ensure nothing falls through the cracks.

8.4

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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