Data Quadrant Awards 2023
Sales Engagement Platforms
SoftwareReviews names Freshsales, ActiveCampaign, Veloxy, and Apollo as Sales Engagement Platforms Data Quadrant Award Winners.
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Sales Engagement Platforms
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Freshworks
Freshsales
Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.
9.0
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
8.9
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Veloxy IO
Veloxy
Veloxy adds industry-leading email marketing and sales engagement software functionality to your inbox: Salesforce visibility and automation, mail-merge, CAN-SPAM compliance, one-to-one email blasts, analytics, deliverability reporting and optimization, personalization, account based email tracking, and much more.
8.8
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
94%
Likeliness to
Recommend
Likeliness
to Recommend
Apollo
Apollo
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
8.8
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
94%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
ActiveCampaign
Breadth of Features
HubSpot Sales Hub
Business Value Created
Freshsales
Ease of Customization
ActiveCampaign
Ease of Data Integration
HubSpot Sales Hub
Ease of IT Administration
Groove
Ease of Implementation
Apollo
Product Strategy and Rate of Improvement
Reply
Quality of Features
HubSpot Sales Hub
Usability and Intuitiveness
Veloxy
Vendor Support
Reply
Vendor Capability Awards
Availability and Quality of Training
ActiveCampaign
Breadth of Features
HubSpot Sales Hub
Business Value Created
Freshsales
Ease of Customization
ActiveCampaign
Ease of Data Integration
HubSpot Sales Hub
Ease of IT Administration
Groove
Ease of Implementation
Apollo
Product Strategy and Rate of Improvement
Reply
Quality of Features
HubSpot Sales Hub
Usability and Intuitiveness
Veloxy
Vendor Support
Reply
Other Evaluated Vendors
Groove
Groove
Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.
8.7
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Reply.io
Reply
Sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS and WhatsApp messages, calls, and tasks. It eliminates routine work and let your sales team focus on what really matters - closing deals.
8.7
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
HubSpot Sales Hub
Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.
8.6
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Vanilla Soft
VanillaSoft
Vanilla Soft Pro is a sales platform that includes best call logic, auto dialing, on-board intelligent messaging, integrated e-mail, and more.
8.6
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Salesloft, Inc
Salesloft
Salesloft helps B2B sales teams close more deals. We integrate with today’s top CRMs, turning your data into easy, actionable, multi-channel steps that help sellers get to “yes” quicker.
8.6
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Yesware
Yesware
Yesware is an all-in-one sales toolkit that gives you everything you need to prospect, schedule meetings, and follow up - right from your inbox. Yesware provides you the insights you need to make data-driven decisions and spend time where it matters, allowing you to work smarter - not harder.
8.4
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Outreach Corporation
Outreach
Outreach frees sales teams to focus on engagement.
8.4
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Mixmax
Mixmax
Get more replies, book more meetings, and ensure nothing falls through the cracks.
8.4
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
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