Data Quadrant Awards 2023

Ad Tech

SoftwareReviews names Google Ad Manager, AdRoll, and Zeta Marketing Platform as Ad Tech Data Quadrant Award Winners.

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Ad Tech

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

35Reviews

Google

Google Ad Manager

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

8.6

Composite
Score

+85

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

11Reviews

NextRoll, Inc.

AdRoll

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

8.2

Composite
Score

+92

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

14Reviews

Zeta Global Ltd

Zeta Marketing Platform

The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.

8.2

Composite
Score

+95

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Zeta Marketing Platform

Breadth of Features

AdRoll

Business Value Created

AdRoll

Ease of Customization

Adobe Advertising Cloud

Ease of Data Integration

Adobe Advertising Cloud

Ease of IT Administration

Zeta Marketing Platform

Ease of Implementation

Zeta Marketing Platform

Product Strategy and Rate of Improvement

Zeta Marketing Platform

Quality of Features

Adobe Advertising Cloud

Usability and Intuitiveness

Zeta Marketing Platform

Vendor Support

Mediaocean

Vendor Capability Awards

Availability and Quality of Training

Zeta Marketing Platform

Breadth of Features

AdRoll

Business Value Created

AdRoll

Ease of Customization

Adobe Advertising Cloud

Ease of Data Integration

Adobe Advertising Cloud

Ease of IT Administration

Zeta Marketing Platform

Ease of Implementation

Zeta Marketing Platform

Product Strategy and Rate of Improvement

Zeta Marketing Platform

Quality of Features

Adobe Advertising Cloud

Usability and Intuitiveness

Zeta Marketing Platform

Vendor Support

Mediaocean

Other Evaluated Vendors

12Reviews

Mediaocean LLC

Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

7.8

Composite
Score

+91

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

30Reviews

Facebook

Meta Ads Manager

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

7.7

Composite
Score

+67

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

11Reviews

Adobe Systems

Adobe Advertising Cloud

Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Adobe Advertising Cloud brings together media, content, and data in a seamless, relevant experience across every channel with the kind of experience that engages customers and increases conversion.

7.4

Composite
Score

+77

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

Amazon

Amazon DSP

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

6.7

Composite
Score

+54

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.