Emotional Footprint Awards 2024
Content Marketing
SoftwareReviews names WordPress.com, Contentful, Decap CMS, CoSchedule Marketing Suite, and Butter CMS as Content Marketing Emotional Footprint Award Winners.
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Content Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Contentful
Contentful
Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.
9.1
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Automattic
WordPress.com
WordPress is web publishing software you can use to create a beautiful website or blog. WordPress is more than a publishing platform. It’s a powerful and empowering technology built by a global community of passionate contributors, united by the spirit of freedom to create and share without barriers.
9.1
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Netlify
Decap CMS
Decap is an Open source content management for your Git workflow. You can add Decap CMS to any static site generator, meta-framework, or other tool that stores content in Git.
8.9
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
CoSchedule
CoSchedule Marketing Suite
CoSchedule Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. It serves as a single source of truth for your marketing team. CoSchedule Marketing Suite features a series of unique workspaces, so you can organize your projects and campaigns in a way that works best for you (and your team).
8.7
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Butter CMS
Butter CMS
ButterCMS is a headless content management system and blog engine that integrates easily into any new or existing web project in minutes. With ButterCMS, developers can build websites with their preferred scripting language, while marketers can easily manage website content through a straightforward user interface. With its seamless integration capabilities, ButterCMS makes it easy for teams to collaborate and create impressive websites quickly and easily.
8.6
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Other Evaluated Vendors
StoryChief
StoryChief
TStoryChief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their content faster and measure multi channel content performance in one place. StoryChief connects to your CMS, DAM and CRM systems. It has a lot of powerful features to improve the quality of your content, save time and increase content reach.
8.5
CX Score
CX
Score
+100
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Contently
Contently Marketing Platform
Contently is an enterprise content marketing platform that eliminates organizational silos, scales efficiently, and creates smarter, results-driving content every step of the way. Its cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.
8.4
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Storyblok
Storyblok
Storyblok helps content editors focus on the job. Create, manage and publish your content everywhere, from corporate websites, e-commerce sites, mobile apps and more. Storyblok helps you to take control of your content. Keep everyone on the same page, make an edit and publish.
8.3
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Adobe Systems
Adobe Experience Manager
It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets. Adobe Experience Manager Sites lets you create, manage, optimize, and deliver digital experiences across channels. And you can ensure that your content across web, mobile, and apps is built efficiently and delivered quickly.
8.3
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Strapi
Strapi
Strapi is an open-source, Node.js based, headless CMS that saves developers a lot of development time while giving them the freedom to use their favorite tools and frameworks. Strapi also enables content editors to streamline content delivery (text, images, video, etc) across any devices. It is 100% JavaScript, fully customizable and developer-first. Strapi gives developers an API (either Rest or GraphQL) to power anything from websites to mobile apps through an admin interface.
8.2
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Brandwatch, Inc.
Brandwatch
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
8.1
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Agility CMS
Agility CMS
Agility is the Headless CMS for businesses seeking personalized, scalable, and future-proofed content management solutions. With an API-first approach and flexible architecture, Agility easily empowers your brand to create and distribute engaging content across channels.
8.0
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Hygraph
Hygraph
Hygraph is a headless CMS powering content for mission-critical applications that helps you build limitless solutions rapidly with its GraphQL-native API-first approach. With Hygraph, you can manage your content, unify all your sources, and deliver content anywhere and overcome content silos with true composability.
7.8
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Kontent.ai
Kontent.ai
Kontent drives each step of the content production process from the initial planning phase through publication and ultimately optimization. Performance analytics maximize the value of this content with insights that drive future planning efforts and the reuse of successful content across campaigns and channels.
7.6
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
dotCMS
dotCMS Cloud
dotCMS provides the infrastructure your team needs to build powerful, engaging, and consistent customer experiences across all your channels. With a robust NoCode tool library and industry-leading content management capabilities, top brands trust dotCMS to drive results.
7.5
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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