What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
95 Plan to Renew
3
Since last award
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Asset Management
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Sentiment Analysis
Social Moderation and Workflow Management
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Ease of IT Administration
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Edith S.
- Role: Human Resources
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2025
Power of Brandwatch for Data-Driven Marketing
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The key difference between Brandwatch and other social media analytics platforms lies in its depth of data and AI-powered insights. Brandwatch offers more advanced social listening features, allowing businesses to monitor real-time conversations, track sentiment, and analyze emerging trends across a wide range of digital channels. While many other tools focus mainly on basic analytics, Brandwatch provides highly detailed reports, competitive benchmarking, and influencer identification, making it a more robust solution for in-depth market research. However, its complexity and pricing may make it less suitable for smaller businesses compared to
What is your favorite aspect of this product?
The advantage of Brandwatch lies in its ability to provide comprehensive social media insights through real-time monitoring and data analysis. It helps businesses understand consumer sentiment, track brand performance, and identify emerging trends, enabling informed decision-making. The platform’s advanced AI and customizable features improve efficiency, enhance marketing strategies, and offer a competitive edge by monitoring competitors and influencers effectively. This empowers brands to stay ahead in the market and engage with their audience more meaningfully.
What do you dislike most about this product?
One disadvantage of Brandwatch is its cost, which can be relatively high for small businesses or startups, making it less accessible to all. Additionally, the platform's complexity may require a learning curve, especially for users unfamiliar with advanced analytics tools. While it offers a wide range of features, some users might find it overwhelming to navigate, and the abundance of data may need extra effort to filter and focus on the most relevant insights.
What recommendations would you give to someone considering this product?
Overall, Brandwatch is a powerful and comprehensive social media analytics tool that excels in providing deep insights through advanced social listening, sentiment analysis, and AI-driven data. It is particularly beneficial for larger businesses or brands looking for detailed market research, competitive analysis, and influencer identification. While it offers a wide range of features to improve marketing strategies and decision-making, its complexity and cost might make it less accessible to smaller businesses. Nonetheless, for organizations that require in-depth insights and a competitive edge, Brandwatch proves to be a valuable resource.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Please tell us why you think this review should be flagged.
Aiz M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Fantastic Product.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use and understandable.
What is your favorite aspect of this product?
The Uniqueness of it.
What do you dislike most about this product?
Nothing is to dislike about it.
What recommendations would you give to someone considering this product?
You will love it and like it .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Harshali R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2024
Perfect Tool to Monitor Brand Over Social Media.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The uniqueness makes this different from other products like I can set the alert on my brand name and other industry related keywords to track what people are writing about my brand name and I can check the things and navigate all the relevant things easily in this tool.
What is your favorite aspect of this product?
I can easily set the alert and get alerts on time about my Brand and can check full report of posts and how my content is doing over the all social media channels. Simple to schedule to post over all the social media channels.
What do you dislike most about this product?
Sometime takes time to load the content.
What recommendations would you give to someone considering this product?
Best for social mentions and send alerts on time.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
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