Emotional Footprint Awards 2023
Account-Based Marketing
SoftwareReviews names HubSpot ABM, 6Sense Revenue AI Platform, and Adobe Marketo Engage as Account-Based Marketing Emotional Footprint Award Winners.
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Account-Based Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
HubSpot
HubSpot ABM
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
8.2
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
6Sense
6Sense Revenue AI Platform
Eliminate wasted costs, time, and effort in any climate — while delivering high-quality pipeline and predictable revenue.
8.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
7.4
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Other Evaluated Vendors
Terminus Software
Terminus Engagement Hub
The Terminus Engagement Hub gives go-to-market teams the data they need to understand who their next customers are, all the channels they need to engage them, and customizable reporting and attribution to prove their impact.
7.1
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
Demandbase, Inc.
Demandbase One
Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.
6.7
CX Score
CX
Score
+67
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Bombora Inc
Bombora
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
6.5
CX Score
CX
Score
+66
Net Emotional Footprint
Net Emotional
Footprint
72
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Pardot
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
6.2
CX Score
CX
Score
+60
Net Emotional Footprint
Net Emotional
Footprint
70
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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