Account-Based Marketing (ABM) Software

Account-Based Marketing

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.

Common Features

  • Unified Sales and Marketing Funnel
  • Multichannel Campaign Management
  • Account-Based Advertising
  • Personalization/Audience Targeting
  • Account Analytics & Measurement
  • Customer Journey Modelling
  • Team Alerts
  • Artificial Intelligence / Machine Learning

Top Account-Based Marketing (ABM) Software

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 7
Next Award: Jun 2025

Top Account-Based Marketing Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Triblio Inc

Triblio

Composite Score
8.5 /10
CX Score
8.7 /10

Triblio's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. Our platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Triblio integrates with a wide range of marketing, sales, and analytics tools to orchestrate multichannel campaigns.

Pros

  • Trustworthy
  • Saves Time
  • Efficient Service
  • Reliable
Composite Score
8.2 /10
CX Score
8.3 /10

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

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Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Reliable
Badge Winner
Badge Winner
Composite Score
7.7 /10
CX Score
8.0 /10

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Pros

  • Reliable
  • Fair
  • Inspires Innovation
  • Efficient Service
Badge Winner
Badge Winner
Composite Score
7.6 /10
CX Score
7.8 /10

Eliminate wasted costs, time, and effort in any climate — while delivering high-quality pipeline and predictable revenue.

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Pros

  • Efficient Service
  • Respectful
  • Security Protects
  • Caring
Badge Winner
Badge Winner
Terminus Software

Terminus Platform

Composite Score
7.4 /10
CX Score
7.2 /10

The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.

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Pros

  • Caring
  • Saves Time
  • Respectful
  • Fair

Cons

  • Under Delivered
Demandbase, Inc.

Demandbase One

Composite Score
7.1 /10
CX Score
6.9 /10

Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

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Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Transparent

Cons

  • Under Delivered
Bombora Inc

Bombora

Composite Score
7.0 /10
CX Score
6.8 /10

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

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Pros

  • Respectful
  • Effective Service
  • Efficient Service
  • Caring

Cons

  • Under Delivered
Salesforce.com Inc

Salesforce Pardot

Composite Score
6.5 /10
CX Score
6.4 /10

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

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Pros

  • Respectful
  • Fair
  • Trustworthy
  • Client Friendly Policies

Products below are ineligible for awards due to insufficient recent reviews

Integrate is a Precision Demand Marketing platform, an emerging category to help B2B marketers develop and deliver an omnichannel demand strategy, convert leads to revenue, and drive marketing ROI.  Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Over the past decade, Integrate has evolved from solving the complex challenges across each demand generation channel to powering account-based, buyer-driven omnichannel experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
NextRoll

RollWorks

Composite Score
8.1 /10
CX Score
8.3 /10

Prioritize and economize with ABM. Drive demand fast with easy target account discovery and prioritization, account-based digital advertising, and automated sales outreach.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing