HubSpot ABM Logo Award Winner Product Badge
HubSpot ABM Logo Award Winner Product Badge
HubSpot

HubSpot ABM

8.2 /10
Category
HubSpot ABM
8.2 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

2% Negative
8% Neutral
90% Positive

Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Reliable

Feature Ratings

Average 84

Unified Sales and Marketing Funnel

89

Account Analytics & Measurement

86

Account-Based Advertising

85

Customer Journey Modelling

82

Team Alerts

82

Personalization/Audience Targeting

81

Multichannel Campaign Management

81

Artificial Intelligence / Machine Learning

77

Vendor Capability Ratings

Average 81

Ease of Data Integration

83

Usability and Intuitiveness

82

Ease of IT Administration

82

Business Value Created

82

Ease of Implementation

81

Ease of Customization

81

Breadth of Features

81

Quality of Features

80

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

79

Vendor Support

79

HubSpot ABM Reviews

Riyaz M.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Inbuilt features are worth a try

Likeliness to Recommend

8 /10

What differentiates HubSpot ABM from other similar products?

It gives attention on account level marketing with every related person with personalized marketing

What is your favorite aspect of this product?

Seemless experience

What do you dislike most about this product?

Upgrades not comming fast

What recommendations would you give to someone considering this product?

Flawless experience go for it

Pros

  • Enables Productivity
  • Unique Features
  • Inspires Innovation
  • Caring
  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Great and easy to use product

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Trustworthy
  • Fair
  • Friendly Negotiation
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Hubspot ABM is getting there

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Respectful
  • Client Friendly Policies
  • Altruistic

Cons

  • Charges for Enhancements
  • Less Generous
  • Leverages Incumbent Status