Data Quadrant Awards 2024

Account-Based Marketing

SoftwareReviews names HubSpot ABM, 6Sense Revenue AI Platform, and Adobe Marketo Engage as Account-Based Marketing Data Quadrant Award Winners.

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Account-Based Marketing

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

32Reviews

HubSpot

HubSpot ABM

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

8.2

Composite
Score

+86

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

23Reviews

6Sense

6Sense Revenue AI Platform

Eliminate wasted costs, time, and effort in any climate — while delivering high-quality pipeline and predictable revenue.

8.1

Composite
Score

+96

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

25Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

7.7

Composite
Score

+84

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Terminus Platform

Breadth of Features

Demandbase One

Business Value Created

Adobe Marketo Engage

Ease of Customization

6Sense Revenue AI Platform

Ease of Data Integration

HubSpot ABM

Ease of IT Administration

Terminus Platform

Ease of Implementation

HubSpot ABM

Product Strategy and Rate of Improvement

6Sense Revenue AI Platform

Quality of Features

6Sense Revenue AI Platform

Usability and Intuitiveness

6Sense Revenue AI Platform

Vendor Support

Terminus Platform

Vendor Capability Awards

Availability and Quality of Training

Terminus Platform

Breadth of Features

Demandbase One

Business Value Created

Adobe Marketo Engage

Ease of Customization

6Sense Revenue AI Platform

Ease of Data Integration

HubSpot ABM

Ease of IT Administration

Terminus Platform

Ease of Implementation

HubSpot ABM

Product Strategy and Rate of Improvement

6Sense Revenue AI Platform

Quality of Features

6Sense Revenue AI Platform

Usability and Intuitiveness

6Sense Revenue AI Platform

Vendor Support

Terminus Platform

Other Evaluated Vendors

18Reviews

Terminus Software

Terminus Platform

The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.

7.4

Composite
Score

+79

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

20Reviews

Demandbase, Inc.

Demandbase One

Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

7.4

Composite
Score

+72

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

23Reviews

Bombora Inc

Bombora

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

6.8

Composite
Score

+69

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

18Reviews

Salesforce.com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

6.3

Composite
Score

+59

Emotional
Footprint

73%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.