Data Quadrant Awards 2023

Social Media Monitoring

SoftwareReviews names Zoho Social, HubSpot Marketing Hub, and Hootsuite Social Media Management Enterprise as Social Media Monitoring Data Quadrant Award Winners.

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Social Media Monitoring

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

67Reviews

Zoho

Zoho Social

Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.

9.0

Composite
Score

+95

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Product Report

15+
pages

106Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.9

Composite
Score

+92

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

53Reviews

HootSuite

Hootsuite Social Media Management Enterprise

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.9

Composite
Score

+91

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Hootsuite Social Media Management Enterprise

Breadth of Features

Sendible

Business Value Created

Brandwatch

Ease of Customization

Sendible

Ease of Data Integration

Sendible

Ease of IT Administration

Sendible

Ease of Implementation

Sendible

Product Strategy and Rate of Improvement

Sprout Social Enterprise

Quality of Features

Sendible

Usability and Intuitiveness

Zoho Social

Vendor Support

Hootsuite Social Media Management Enterprise

Vendor Capability Awards

Availability and Quality of Training

Hootsuite Social Media Management Enterprise

Breadth of Features

Sendible

Business Value Created

Brandwatch

Ease of Customization

Sendible

Ease of Data Integration

Sendible

Ease of IT Administration

Sendible

Ease of Implementation

Sendible

Product Strategy and Rate of Improvement

Sprout Social Enterprise

Quality of Features

Sendible

Usability and Intuitiveness

Zoho Social

Vendor Support

Hootsuite Social Media Management Enterprise

Other Evaluated Vendors

31Reviews

Sprout Social

Sprout Social Enterprise

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.6

Composite
Score

+93

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Product Report

15+
pages

20Reviews

Mention

Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - our platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.

8.2

Composite
Score

+87

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

AgoraPulse

Agorapulse

Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

8.2

Composite
Score

+90

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

18Reviews

Sendible

Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.

8.1

Composite
Score

+93

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

21Reviews

HootSuite

Hootsuite Social Media Management SMB

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

7.9

Composite
Score

+83

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Product Report

15+
pages

19Reviews

Brandwatch, Inc.

Brandwatch

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

7.9

Composite
Score

+83

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

28Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.7

Composite
Score

+70

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

14Reviews

Talkwalker

Talkwalker delivers the social insights that help brands build growth. In a world full of conversations, Talkwalker provides a powerful software platform to uncover, understand and derive the most valuable insights from social, online and conversational data. Talkwalker's listening and analytics tool enables more than 2,000 companies worldwide to protect their brands, measure their impact and gain the key consumer insights that drive purchase decisions.

7.7

Composite
Score

+85

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

22Reviews

Sprout Social

Sprout Social Professional

7.6

Composite
Score

+75

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Product Report

15+
pages

19Reviews

Reputation

Reputation Social Suite

Reputation (formerly NUVI) is a software for social media listening, publishing, responding, and analytics. Use customer sentiment to boost your brand perception with our robust social media management tool.

7.3

Composite
Score

+80

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.