HootSuite

Hootsuite Social Media Management SMB

Composite Score

8.5 /10

CX Score

8.5 /10

190 Reviews

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What is Hootsuite Social Media Management SMB?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details

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Awards & Recognition

Hootsuite Social Media Management SMB won the following awards in the Social Media Management - Midmarket category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Hootsuite Social Media Management SMB Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management SMB.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

2
Since last award

90 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management SMB?

6% Negative

6% Neutral

88% Positive

Pros

Respectful
Saves Time
Reliable
Performance Enhancing

Feature Ratings

Average 82

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Response Management

Social Media Channel Integration Outbound

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Breadth of Features

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Monitoring

Score 7.9

View Hootsuite Social Media Management SMB in this category (opens in a new tab)

Hootsuite Social Media Management SMB Reviews

Aanchal A.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Meets most part of my social media needs.

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

Hootsuite has one of the best analytical data capabilities, as far as social media management is concerned. From our Hootsuite account, I am able to monitor engagement metric across all social media networks connected to our Hootsuite, in real time.. As a result of this, my team is finding it easier identifying what works and doesn't work. Very important to me, is that Hootsuite currently provides better analytics about social media engagement activity, than what we have made available to us by the individual social media platforms where we have a presence.

What is your favorite aspect of this product?

Hootsuite's content creation AI tool ( Owlywriter) has provided huge value to my team's social media content creation workflow. We no longer have to ideate and create social media content from scratch , rather we have Owlywriter to help improve the content we create and on an handful of occasions, it has helped with ideation as well.

What do you dislike most about this product?

The user dashboard is cumbersome and unintuitive, as far as I am concerned. Even though I am now accustomed to it , due to daily use overtime, I do still think a software like Hootsuite should be a lot more intuitive and easy to navigate , especially for new users.

What recommendations would you give to someone considering this product?

I wholly recommend Hootsuite for social media management , both for small teams and within larger teams, since I have had experience using Hootsuite in both situations,

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Aiz M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Easy to use Easy to understand

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

It is a very user friendly product .

What is your favorite aspect of this product?

It is quite easy and understandable .

What do you dislike most about this product?

Nothing is to dislike about it .

What recommendations would you give to someone considering this product?

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Benjamín S.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Outstanding product though expensive

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

Is how it combines simplicity with powerful features, making it perfect for small to medium sized businesses. One of the key differences is how intuitive the platform is, íts easy to set up and start managing your social media accounts right away without needing a lot of technical expertise.

What is your favorite aspect of this product?

Is definitiley how it streamlines social media managment into one user friendly platform. I love being able to schedule posts across multiple platforms in advance, all from a single dashboard.

What do you dislike most about this product?

Is its pricing structure, while the platform is incredibly useful the cost can add up quickly, especially if you need to access the higher tier features, like advanced analytics or more team members.

What recommendations would you give to someone considering this product?

Start with the free trial, so take advantage of that before committing to a subscription. This willgive you a sense of the platforms features and whether it fits your needs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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Hootsuite Social Media Management SMB

What is Hootsuite Social Media Management SMB?

Company Details

Need Assistance?

Awards & Recognition

Hootsuite Social Media Management SMB Ratings

85 Likeliness to Recommend

2 Since last award

90 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Hootsuite Social Media Management SMB?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Monitoring

Hootsuite Social Media Management SMB Reviews

Aanchal A.

Meets most part of my social media needs.

Likeliness to Recommend

Pros

Aiz M.

Easy to use Easy to understand

Likeliness to Recommend

Pros

Benjamín S.

Outstanding product though expensive

Likeliness to Recommend

Pros

Most Popular Hootsuite Social Media Management SMB Comparisons

Publer

Zoho Social

Sprout Social Professional

Loomly

Act-On

eclincher

2
Since last award

1
Since last award

1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Response Management

Social Media Channel Integration Outbound

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Breadth of Features

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement