Data Quadrant Awards 2023

Customer Intelligence

SoftwareReviews names Graphext, Oracle Unity Customer Data Platform, People Pattern, and SAP Analytics Cloud as Customer Intelligence Data Quadrant Award Winners.

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Customer Intelligence

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

18Reviews

Graphext

Guiding you to build data science projects remarkably fast, collaboratively and without writing code. More powerful than dashboards and more intuitive than notebooks.

9.2

Composite
Score

+100

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

Oracle

Oracle Unity Customer Data Platform

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

8.7

Composite
Score

+88

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

16Reviews

People Pattern

People Pattern is a platform that allows you to find, understand and activate quality customers.

8.6

Composite
Score

+89

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

SAP

SAP Analytics Cloud

A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.

8.5

Composite
Score

+90

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Graphext

Breadth of Features

Graphext

Business Value Created

Oracle Unity Customer Data Platform

Ease of Customization

Oracle Unity Customer Data Platform

Ease of Data Integration

Qualtrics CoreXM

Ease of IT Administration

Graphext

Ease of Implementation

Graphext

Product Strategy and Rate of Improvement

Graphext

Quality of Features

Graphext

Usability and Intuitiveness

Graphext

Vendor Support

Graphext

Vendor Capability Awards

Availability and Quality of Training

Graphext

Breadth of Features

Graphext

Business Value Created

Oracle Unity Customer Data Platform

Ease of Customization

Oracle Unity Customer Data Platform

Ease of Data Integration

Qualtrics CoreXM

Ease of IT Administration

Graphext

Ease of Implementation

Graphext

Product Strategy and Rate of Improvement

Graphext

Quality of Features

Graphext

Usability and Intuitiveness

Graphext

Vendor Support

Graphext

Other Evaluated Vendors

34Reviews

Adobe Systems

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

8.5

Composite
Score

+84

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

11Reviews

Qualtrics

Qualtrics CoreXM

One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

8.4

Composite
Score

+84

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

25Reviews

Salesforce.com Inc

Tableau CRM Analytics

Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.

8.2

Composite
Score

+86

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

22Reviews

Microsoft Corporation

Dynamics 365 Customer Insights

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

7.9

Composite
Score

+82

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

13Reviews

Precisely

PlaceIQ

PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.

7.9

Composite
Score

+80

Emotional
Footprint

75%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.