In Partnership With SelectHub
What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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In Partnership With SelectHub
Salesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
80 Likeliness to Recommend
79 Plan to Renew
2
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Recommended Best Action
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews
Daniel M.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Effective product
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Salesforce Pardot stands out from similar products due to its deep integration with the Salesforce ecosystem, allowing for efficient data sharing between marketing and sales teams. It offers advanced marketing automation features like lead nurturing and contact scoring, along with detailed analytics on campaign performance. Its intuitive interface makes it easy to create and manage campaigns, and its focus on B2B companies provides specific tools for longer and more complex sales cycles.
What is your favorite aspect of this product?
My favorite aspect of Salesforce Pardot is the seamless integration with the Salesforce ecosystem, allowing marketing and sales teams to collaborate efficiently. This synergy ensures real-time access to data, providing a comprehensive view of the customer journey and enabling personalized interactions that maximize conversion opportunities.
What do you dislike most about this product?
What I like least about Salesforce Pardot is the learning curve, which can be challenging for new users. While the platform offers powerful features, the complexity of some tools and the need for detailed configuration can be intimidating. Additionally, advanced customization may require deeper technical knowledge, posing a barrier for teams with less experience in marketing automation.
What recommendations would you give to someone considering this product?
For those considering Salesforce Pardot, it's important to evaluate specific marketing needs and utilize demos to understand the platform. Investing in team training and exploring integration with existing systems are crucial. Also, consider the quality of Salesforce's customer support to ensure a smooth transition. These steps will aid in making an informed decision aligned with company objectives.
Pros
- Performance Enhancing
- Trustworthy
- Saves Time
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Dhruv V.
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Pardot is the best for Marketing Automations!
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot is quick, secure, reliable and does the job perfectly
What is your favorite aspect of this product?
I like the marketing automation feature journey builder that allows to do customisations as I need.
What do you dislike most about this product?
There is nothing to dislike about this great software
What recommendations would you give to someone considering this product?
Highly recommended for people who want to do marketing automations in a better way
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Ryan S.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Dec 2023
Easy to learn and use
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's easy to integrate with salesforce
What is your favorite aspect of this product?
Being able to make templates and use them to send out emails quickly.
What do you dislike most about this product?
Can be a bit difficult with the formatting
What recommendations would you give to someone considering this product?
It gets the job done and it's a powerful tool if you get the proper training
Pros
- Respectful
- Fair
- Continually Improving Product
- Reliable
Cons
- Less Performance Enhancing
- Under Delivered
Please tell us why you think this review should be flagged.
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