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Optimove

Optimove

7.1 /10
Category
Optimove
7.1 /10

What is Optimove?

Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.

Company Details


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Awards & Recognition

Optimove won the following awards in the Customer Data Platform category

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Optimove Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimove.

84 Likeliness to Recommend

94 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimove?

6% Negative
6% Neutral
88% Positive

Pros

  • Efficient Service
  • Caring
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Omnichannel Integration

88

Dashboards, Analytics and Reporting

86

CRM Integration

86

Data Aggregation

85

Behavioral Triggers

85

Data Security

84

Real Time Capabilities

83

Data Enrichment

82

Vendor Capability Ratings

Average 83

Breadth of Features

86

Availability and Quality of Training

86

Usability and Intuitiveness

85

Business Value Created

84

Quality of Features

84

Ease of Customization

83

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

81

Product Strategy and Rate of Improvement

81

Vendor Support

80

Optimove Reviews

Fons J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Flexible and effective CDP Platform

Likeliness to Recommend

10 /10

What differentiates Optimove from other similar products?

It helps you understand your client database and advertising and is simple to use and administer. When it comes to giving users the option to conduct in-depth analyses of client behavior, Optimove excels. The amount of data you can obtain from your marketing techniques is astounding, and it is simple to utilize and comprehend. When it comes to giving users the option to conduct in-depth analyses of client behavior, Optimove excels.

What is your favorite aspect of this product?

I appreciate that Optimove has given us access to data about our consumers that we had never had before. It performs a terrific job, in my opinion, of enabling detailed analysis of each customer's activity. This tool's dashboards with sufficient KPIs for real-time performance and tracking are another feature I enjoy. By using effective marketing techniques, it lowers the time to market for products.

What do you dislike most about this product?

Although the tool initially requires some getting used to, it is often fairly simple to use. Every campaign that makes use of that template needs to be manually updated if we need to make significant updates, such as updating the license number in the footer. Due to the fact that certain of their system's capabilities are not geared toward gaming, they do not fully fit my industry.

What recommendations would you give to someone considering this product?

Rarely do you need to know about our efforts or their outcomes; typically, you have it all saved and I don't need to use another system. There are numerous programs that provide a similar experience to Optimove Relationship Marketing Hub, but for us, this program is the best at producing the outcomes we need.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

James M.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

It makes customer data available at your fingertip

Likeliness to Recommend

10 /10

What differentiates Optimove from other similar products?

You will be able to see accurate reports from your initiatives if your CRM teams are making excellent use of the capabilities provided by Optimove. This is assisting our business in developing better plans, including how to segment markets more precisely and enabling us to respond instantly to our organization's needs.

What is your favorite aspect of this product?

The biggest advantage over prior ESPs is unquestionably in the reporting and degree to which Optimove is in charge of campaign analysis. The campaign planner and the quantity of data you can provide from your marketing tactics are both accessible through Optimove, as opposed to the past where you had to access Tableau and other platforms to monitor campaign uptake and other things.

What do you dislike most about this product?

You would need to enlist the support of all teams and coordinate your marketing efforts with loyalty and retention strategies in order to realize its full potential. The platform feels a little lacking without it. Opening a new window is not an option. You may occasionally need to operate with many windows, in which case you must launch a new browser; you cannot accomplish this with a single click.

What recommendations would you give to someone considering this product?

Because we have access to so much data, we no longer need to create intricate SQL queries to retrieve data for fundamental analysis. We are also compelled to question long-held internal beliefs we have about our customers in light of the fresh perspectives and accessibility to our consumer data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Oct 2022

Likeliness to Recommend

1 /10

Cons

  • Less Reliable
  • Less Performance Enhancing
  • Less Productive