Dealertrack

Dealertrack DMS

Composite Score

6.5 /10

CX Score

6.5 /10

6 Reviews Write a Review

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What is Dealertrack DMS?

Dedicated Cloud-based Dealer Management Software Partners. It's time to say goodbye to complicated interfaces, long-term contracts, and hidden fees. Say hello to Dealertrack DMS.

Company Details

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Dealertrack DMS Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

88 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+77 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dealertrack DMS?

0% Negative

25% Neutral

75% Positive

Pros

Transparent
Includes Product Enhancements
Reliable
Performance Enhancing

Cons

Security Frustrates

Feature Ratings

Average 72

Third-Party Integration

Accounting and Financial Management

Original Equipment Manufacturers (OEM) Communications

Mobile

Inventory Management

Auto Parts Management

Service Management

Payroll Administration

Analytics and Reporting

Sales and Financial & Insurance (F&I) Operations

Digital Retailing

Vendor Capability Ratings

Average 76

Ease of Customization

Vendor Support

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Breadth of Features

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Ease of IT Administration

Dealertrack DMS Reviews

Ishant K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2026

Dealertrack DMS: A Practical Choice for Dealers

Likeliness to Recommend

9 /10

What differentiates Dealertrack DMS from other similar products?

The differentiator is the level of implementation, training, and ongoing support that comes with the platform. Dealertrack Managers, 24/7 support, and continuing training. That matters because switching or upgrading a DMS is not just a technology project—it affects employees, processes, reporting, customer interaction, and everyday dealership operations. Having support throughout that transition can make adoption less stressful.

What is your favorite aspect of this product?

The favourite feature for me is the open integration approach. Dealertrack doesn’t require a dealership to abandon every other technology it already uses. It’s Opentrack platform supports integration with the third-party vendors, while Dealertrack say it’s DMS connects with more than 275 certified vendors and over 375 OEM integration points. And I also see a lot of value in how connected the platform can become with other dealerships solutions.

What do you dislike most about this product?

The area I would like to see improved is customization. Dealertrack doesn’t require have different processes, user roles, and reporting requirements, so having more control over permissions, dashboards, and workflows would be helpful. Some reviewers have specifically mentioned wanting more flexibility with user roles and access levels.

What recommendations would you give to someone considering this product?

The recommendation is to involve employees early. Switching a DMS is a major operational change, and getting buy -in from department managers and frontline users can make the transition much smoother. Dealertrack’s implementation process includes planning, configuration, training, sandbox testing, and post-launch support, so I would take full advantage of those resources rather than treating implementation as something the vendor handles entirely on its own.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sakshi h.

Role: Finance
Industry: Transportation
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Oct 2024

Advanced and smart search tools

Likeliness to Recommend

8 /10

What differentiates Dealertrack DMS from other similar products?

Accuracy of data

What is your favorite aspect of this product?

Real time gl optimization

What do you dislike most about this product?

Hard to train people using different software

What recommendations would you give to someone considering this product?

Can be more user friendly and easier inventory management tools can be introduced

Pros

Performance Enhancing
Unique Features
Efficient Service
Reliable

Cons

Inhibits Innovation
Less Friendly Negotiation
Less Productive

Chris m.

Role: Consultant
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Great cost great service

Likeliness to Recommend

7 /10

What differentiates Dealertrack DMS from other similar products?

a lot easier to use and way more features overall

What is your favorite aspect of this product?

The setup of switching over

What do you dislike most about this product?

Nothing to date so far

What recommendations would you give to someone considering this product?

Great product

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Dealertrack DMS

What is Dealertrack DMS?

Company Details

Need Assistance?

Dealertrack DMS Ratings

83 Likeliness to Recommend

88 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+77 Net Emotional Footprint

How much do users love Dealertrack DMS?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Third-Party Integration Integration with business processes and workflow applications. Key goal is to reduce latency.

Accounting and Financial Management Includes accounting and finance functions such as general ledger, accounts payable, and accounts receivable.

Original Equipment Manufacturers (OEM) Communications The capability to transfer data from one point to another, across the organization, suppliers and manufacturers.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Inventory Management Includes units tracking and purchasing, backorder status, and product history through barcodes, RFID, IoT and other methods of tracking inventory

Auto Parts Management Includes inventory and parts management, stock planning and demand management.

Service Management Includes all aspects of service management, service orders, requests, field service and contracts.

Payroll Administration Includes basic payroll, taxes and other deductions, check runs, deposits, and pay stubs.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Sales and Financial & Insurance (F&I) Operations Includes insurance management, credit information and processing, selling add-on products, contracting and warranty management.

Digital Retailing Includes experiences that allow consumers to maneuver and engage with a website at different stages of the purchasing journey.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Dealertrack DMS Reviews

Ishant K.

Dealertrack DMS: A Practical Choice for Dealers

Likeliness to Recommend

Pros

Sakshi h.

Advanced and smart search tools

Likeliness to Recommend

Pros

Cons

Chris m.

Great cost great service

Likeliness to Recommend

Pros

Feature Ratings

Third-Party Integration

Accounting and Financial Management

Original Equipment Manufacturers (OEM) Communications

Mobile

Inventory Management

Auto Parts Management

Service Management

Payroll Administration

Analytics and Reporting

Sales and Financial & Insurance (F&I) Operations

Digital Retailing

Vendor Capability Ratings

Ease of Customization

Vendor Support

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Breadth of Features

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Ease of IT Administration