Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.8 /10

122 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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2 Top Rated Capabilities

0 Top Rated Features

2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

4% Neutral

89% Positive

Pros

Security Protects
Client Friendly Policies
Reliable
Trustworthy

Feature Ratings

Average 84

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Surveys and Polling

Segmentation

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

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Score 8.6

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Marketing Automation - B2B

Score 8.5

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Customer Relationship Management - Midmarket

Score 8.1

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Marketing Platforms - Midmarket

Score 7.9

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Constant Contact Reviews

Arivu N.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Fantastic CRM and Email automation platform tool

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Better Mobile optimization: Using this tools offer the better mobile optimization for both sending and receiving the emails using mobile, ensuring that emails are optimized for various screen sizes and devices Customized social media engagement it can be integrated with social media platforms to enable direct scheduling and posting of email campaigns to social media channels

What is your favorite aspect of this product?

Advanced segmentation options: This tools provides advanced segmentations process includes the ability to create the nested segments and more complex logic for targeting specific audiences Customized reporting and dashboard user can do this and to get more insight about the campaign performance

What do you dislike most about this product?

Some users are compliant about the customer support due to inconsistent experience like slow responses times and its really difficult during peak periods of usage outrage Automation flexibility need to be improved for some set of features to optimize and create the custom email campaign

What recommendations would you give to someone considering this product?

Engage with your audience the user can interact with your target audience through surveys, polls, and feedback forms Analyze the performance of the campaign regularly and transfer the qualified leads to the CRM with integrations features

Pros

Continually Improving Product
Trustworthy
Unique Features
Caring

erika j.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Low data consumption

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Accessibility is very quick

What is your favorite aspect of this product?

Data extraction is organised

What do you dislike most about this product?

Slow on it's process

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Amy G.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Great product with a flexible price range

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

A rich library of mobile-responsive templates, users can create visually appealing emails without needing advanced design skills.

What is your favorite aspect of this product?

The drag-and-drop email editor and customizable templates allow users to create professional-looking emails quickly and easily without any coding or design experience.

What do you dislike most about this product?

The reporting and analytics is too basic. Advanced reporting tools such as A/B testing analytics, deeper engagement insights, or funnel tracking are lacking.

What recommendations would you give to someone considering this product?

Great for small business owner, nonprofit, or someone just getting started with email marketing. Its easy-to-use interface, drag-and-drop email editor, and extensive library of templates make it accessible even for those without design or technical experience. In addition, the pricing is affordable and customer service is top notch.

Pros

Saves Time
Continually Improving Product
Reliable
Enables Productivity

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

91 Plan to Renew

1 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

Arivu N.

Fantastic CRM and Email automation platform tool

Likeliness to Recommend

Pros

erika j.

Low data consumption

Likeliness to Recommend

Pros

Amy G.

Great product with a flexible price range

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Surveys and Polling

Segmentation

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features