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Emotional Footprint Awards 2023

Marketing Platforms - Midmarket


SoftwareReviews names Mindmatrix, Experiture, and BenchmarkONE as Marketing Platforms - Midmarket Emotional Footprint Award Winners.


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Marketing Platforms - Midmarket

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Experiture

Experiture

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

9.8

CX Score

CX
Score

+100

Net Emotional Footprint

Net Emotional
Footprint

96

Value Index

VALUE INDEX

0% Negative 100% Positive
Badge Winner
30Reviews

Mindmatrix

Mindmatrix

Mindmatrix is an integrated software designed to enable direct sales, independent reps and Indirect Sales channels worldwide. The Mindmatrix software is a unique platform that brings specific essential elements of sales success together, helping companies sell faster.

9.5

CX Score

CX
Score

+99

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

0% Negative 99% Positive
Badge Winner
12Reviews

BenchmarkONE

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

9.4

CX Score

CX
Score

+98

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

0% Negative 98% Positive
Badge Winner
14Reviews

Other Evaluated Vendors


Sales Manago

SALESmanago

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

9.3

CX Score

CX
Score

+98

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 98% Positive
15Reviews

TapClicks Inc

TapClicks Marketing Operations Platform

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 96% Positive
16Reviews

NextRoll, Inc.

AdRoll

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

8.9

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

0% Negative 93% Positive
25Reviews

Constant Contact, Inc.

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

8.8

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

1% Negative 92% Positive
26Reviews

Acquia Inc

Acquia Marketing Cloud

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

7.1

CX Score

CX
Score

+68

Net Emotional Footprint

Net Emotional
Footprint

74

Value Index

VALUE INDEX

7% Negative 75% Positive
20Reviews

For the full list of vendors in this space, click here.

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