TapClicks

TapClicks Marketing Operations Platform

7.7 /10

Claim Software

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details

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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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1 Top Rated Capabilities

0 Top Rated Features

2023

4 Top Rated Capabilities

0 Top Rated Features

2022

TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Average 80

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

TapClicks Marketing Operations Platform Reviews

Sangita M.

Role: Sales Marketing
Industry: Biotechnology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2024

Easy to use product with good features.

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

The key differentiator of TapClicks is its seamless integration with over 250 data sources, combined with its highly customizable reporting and visualization capabilities. This allows users to unify and automate data from multiple marketing channels in one platform, streamlining workflows and providing real-time insights. Additionally, its scalability and user-friendly interface make it accessible to both small businesses and large enterprises, offering a versatile solution for a broad range of marketing needs.

What is your favorite aspect of this product?

My favorite aspect of TapClicks is its ability to integrate data from a vast range of marketing sources into one centralized platform. This makes it incredibly efficient for users to automate reporting and gain real-time insights across multiple campaigns without needing to manually combine data. The flexibility to customize dashboards and visualizations also enhances its value, offering tailored insights that fit specific business needs.

What do you dislike most about this product?

One potential downfall of this product is that the platform's performance can slow down with larger data sets, which may affect efficiency when handling complex, large-scale campaigns.

What recommendations would you give to someone considering this product?

For someone considering TapClicks, I would recommend starting with a clear understanding of your marketing data needs and ensuring the platform integrates seamlessly with the tools you already use. Take advantage of the free trial or demo to explore its customization features and see how well it suits your reporting and automation requirements. Lastly, if you have a large volume of data, be sure to test its performance during the trial to ensure it can handle your scale efficiently without slowing down.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Parth P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Easy to use, one of many data options out there

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

It is easy to customize based on specific needs- easy to make changes and easy to view data quickly. Simple, cost-effective

What is your favorite aspect of this product?

Being able to quickly look up specific data once you understand the platform and how to navigate

What do you dislike most about this product?

Implementing new features can be difficult sometimes, on occasion will run into a bug

What recommendations would you give to someone considering this product?

A good reporting tool, you should try it out to see if it fits your needs

Pros

Respectful
Trustworthy
Efficient Service
Effective Service

Neal C.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Very easy to use and continually upgrading!

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

ease of use and customization were great. The technical support was very fast in helping answer my questions and find solutions.

What is your favorite aspect of this product?

SmartConnectors!

What do you dislike most about this product?

understanding when datasources disconnected and the workflows to re-connect them

What recommendations would you give to someone considering this product?

play around with it! Use the smartconnectors to see how information from standard datasources can appear next to those sources that dont have APU connections.

Pros

Respectful
Performance Enhancing
Effective Service
Client Friendly Policies

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TapClicks Marketing Operations Platform

What is TapClicks Marketing Operations Platform?

Company Details

Need Assistance?

Awards & Recognition

TapClicks Marketing Operations Platform Ratings

87 Likeliness to Recommend

1 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love TapClicks Marketing Operations Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

TapClicks Marketing Operations Platform Reviews

Sangita M.

Easy to use product with good features.

Likeliness to Recommend

Pros

Parth P.

Easy to use, one of many data options out there

Likeliness to Recommend

Pros

Neal C.

Very easy to use and continually upgrading!

Likeliness to Recommend

Pros

Most Popular TapClicks Marketing Operations Platform Comparisons

AdRoll

Experiture

Constant Contact

SALESmanago

BenchmarkONE

Mindmatrix

1
Since last award

1
Since last award

Feature Ratings

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration