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Emotional Footprint Awards 2023

Lead Management


SoftwareReviews names Pipedrive, Salesforce Sales Cloud Enterprise, monday.com, and Zoho CRM as Lead Management Emotional Footprint Award Winners.


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Lead Management

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Pipedrive

Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

9.1

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

2% Negative 94% Positive
Badge Winner
72Reviews

Salesforce.com Inc

Salesforce Sales Cloud Enterprise

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

9.1

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

3% Negative 91% Positive
Badge Winner
107Reviews

monday.com

monday.com

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

3% Negative 92% Positive
Badge Winner
49Reviews

Zoho

Zoho CRM

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

8.8

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
66Reviews

Other Evaluated Vendors


HubSpot

HubSpot Sales Hub

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.6

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

4% Negative 88% Positive
52Reviews

LeanData Inc

LeanData

LeanData offers a suite of Salesforce-native products for marketing, sales and revenue operations, with lead-to-account matching at its core.

8.4

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 92% Positive
22Reviews

Copper

Copper

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

8.4

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

95

Value Index

VALUE INDEX

1% Negative 88% Positive
16Reviews

Cloudtask

CloudTask

CloudTask is a B2B Lead Generation company helping SaaS companies drive revenue growth through teams of sales development professionals. We combine technology, processes and first class talent to help you deliver results.

8.3

CX Score

CX
Score

+96

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

0% Negative 96% Positive
13Reviews

Keap

Keap

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

8.3

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

0% Negative 94% Positive
15Reviews

Freshworks

Freshsales

Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.

8.2

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 92% Positive
14Reviews

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights.

8.1

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

6% Negative 92% Positive
14Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

8.0

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 87% Positive
12Reviews

Salesforce.com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

8.0

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

3% Negative 90% Positive
26Reviews

LeadSquared Inc

LeadSquared

LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform.

7.9

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

4% Negative 89% Positive
21Reviews

For the full list of vendors in this space, click here.

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