Emotional Footprint Awards 2022
Sales Intelligence
SoftwareReviews names Apollo, Adapt, Clearbit, and Lusha as Sales Intelligence Emotional Footprint Award Winners.
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Sales Intelligence
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Apollo
Apollo
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
8.8
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Lusha Ltd.
Lusha
Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.
8.6
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Adapt.io
Adapt
Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters and decision-makers to connect faster, engage seamlessly and start prospecting without any delay. From finding the right connects to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.
8.6
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Clearbit
Clearbit
Clearbit delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle. It is a marketing data platform that applies real-time intelligence across your entire stack to improve acquisition, conversion, and operations. Clearbit helps you know your customers to win your market.
8.4
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Other Evaluated Vendors
Cognism Ltd
Cognism
Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.
8.1
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
LinkedIn Corporation
Sales Navigator
LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.
8.0
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
ZoomInfo Technologies Inc
ZoomInfo
ZoomInfo is used by salespeople, marketers, and recruiters to optimize their lead generation efforts by providing them access to a vast business contact database and numerous sales intelligence and prospecting tools. The ZoomInfo platform equips sales professionals with tools to help with territory planning, lead scoring, prospecting, targeted outreach, and more. From a marketing perspective, ZoomInfo can help companies understand their ideal customers and target companies who visit their websites in real time.
8.0
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
UpLead
UpLead
UpLead is a B2B data provider and technology company based in Southern California providing instant access to millions of verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find your next customers. API and CRM integrations available.
7.8
CX Score
CX
Score
+77
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Leadfeeder
Leadfeeder
Leadfeeder is a sales and marketing tool for performance-driven teams. Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. LeadFeeder is a lead generation, account-based marketing, and sales intelligence tool all rolled into one.
7.7
CX Score
CX
Score
+79
Net Emotional Footprint
Net Emotional
Footprint
75
Value Index
VALUE INDEX
Seamless AI
Seamless AI
Seamless.AI builds software to help every professional in the world create new relationships, opportunities and revenue, faster than ever before. We are built on the core purpose of creating “great lives for great people,” which extends beyond our great employees to our clients, partners, and supporters. This guiding principle informs every decision we make, attracting a diverse body of intelligent and talented people who in turn, reinforce these values daily to everyone we engage with.
7.7
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Dun & Bradstreet Inc
D&B Hoovers
D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to help grow their business.
7.2
CX Score
CX
Score
+68
Net Emotional Footprint
Net Emotional
Footprint
75
Value Index
VALUE INDEX
Demandbase, Inc.
Demandbase Sales Intelligence Cloud
B2B sales has changed for good. The stakes are higher, the competition fiercer. Hunch-based selling just won’t cut it. Buyers expect sellers to be informed and add value at the right time, in the right way. Anything else is just noise. Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of your sale, so you can sell smarter and leave your flat-footed competitors wondering what happened.
6.8
CX Score
CX
Score
+67
Net Emotional Footprint
Net Emotional
Footprint
69
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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