Emotional Footprint Awards 2020
Social Media Management
SoftwareReviews names Khoros, eClincher, MavSocial, and Publer as Social Media Management Emotional Footprint Award Winners.
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Social Media Management
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Khoros
Khoros
Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.
9.2
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
eClincher Inc.
eClincher
eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!
9.2
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
MavSocial
MavSocial
MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies
9.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Publer
Publer
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.
9.1
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
8.7
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Sprout Social
Sprout Social
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.3
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Oracle
Oracle Social Cloud
Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market.
8.2
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Act-on Software
Act-On Platform
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
8.1
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub (Social)
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.0
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Buffer
Buffer
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
7.7
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
75
Value Index
VALUE INDEX
Sprinklr
Sprinklr Social Media
Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.
7.3
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
74
Value Index
VALUE INDEX
Meltwater Group
Meltwater
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
7.2
CX Score
CX
Score
+67
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
Salesforce.com
Salesforce Marketing Cloud (Social Studio)
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
7.2
CX Score
CX
Score
+67
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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