Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.0 /10

148 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Reliable
Saves Time
Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Buffer Reviews

Olivia B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Streamline your social media strategy with Buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer has easy to use scheduling tools and it seamlessly integrates with other social media platforms.

What is your favorite aspect of this product?

The queue scheduling feature is my favorite, as it allows us to post automatically on several platforms at optimal times.

What do you dislike most about this product?

The reporting tools feel basic as compared to other competitors.

What recommendations would you give to someone considering this product?

It is simple to use and saves significant time in managing social media accounts.

Pros

Enables Productivity
Effective Service
Saves Time
Client Friendly Policies

Benjamín S.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Features disappoint

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

What sets Buffer apart is its simplicity and focus on usability. Unlike other tools, Buffer is incredibly intutitive, making it perfect for individuals or small teams who want to schedule and manage social media without a steep learning curve,

What is your favorite aspect of this product?

My favorite aspect of Buffer is its simplicity and efficiency. The clean interface makes scheduling posts and managinf multiple accounts incredibly easy, even for begginers.

What do you dislike most about this product?

Is its limited analytics in the lower-tier plan. While it´s great for scheduling and basic tracking, deeper insights require an upgrade.

What recommendations would you give to someone considering this product?

I´d recommend starting with their free or entry-level plan to get a feel for the platform.

Pros

Helps Innovate
Efficient Service
Effective Service
Caring

Jasmine S.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Buffer: The Social Media Manager’s Best Friend.

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer has been awesome for managing social media without the chaos. For a marketing agency juggling multiple clients across various platforms, it’s a lifesaver. Its intuitive interface and straightforward scheduling tools make it easy to stay on top of campaigns, whether we’re planning a product launch or just keeping up with daily posts.

What is your favorite aspect of this product?

The simplicity of scheduling across multiple platforms is a standout—it’s drag, drop, and done. The analytics tools are another highlight, offering digestible insights into what’s working and what isn’t. The ability to customize posts for different platforms within the same workflow is a game-changer; no more copy-pasting captions! And let’s not forget the browser extension, which makes queuing up content from anywhere on the web a breeze.

What do you dislike most about this product?

I have nothing Against the software.

What recommendations would you give to someone considering this product?

I’d recommend Buffer to agencies of all sizes. It’s the perfect blend of simplicity and power, ideal for managing both small-scale accounts and large, multi-platform campaigns .By automating scheduling, our team can focus more on strategy and less on manual posting. It’s also fostered better client relationships; we can quickly share content calendars and performance reports to keep clients in the loop.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Buffer Reviews

Olivia B.

Streamline your social media strategy with Buffer

Likeliness to Recommend

Pros

Benjamín S.

Features disappoint

Likeliness to Recommend

Pros

Jasmine S.

Buffer: The Social Media Manager’s Best Friend.

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement