Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

8.9 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Efficient Service
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

86

Social Asset Management

85

Social Response Management

85

Contextual Analysis

81

Trend Analysis

81

Sentiment Analysis

80

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

86

Usability and Intuitiveness

85

Ease of IT Administration

85

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

80

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Buffer Reviews

Jason W.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Easily Schedule Posts for All Your Social Media

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer stands out from tools like Hootsuite and Sprout Social due to its ease of use! I love how it makes managing social media enjoyable. What's great is that it emphasizes teamwork, allowing multiple people to work together without stress. Other tools may have more advanced functions but Buffer keeps us productive and organized without being overly complicated.

What is your favorite aspect of this product?

Being holding out with features like advanced scheduling, team collaboration, and insightful analytics, Buffer makes sure that your posts reach the proper audience at the right time. Plus, its user-friendly interface makes it easy to create a consistent and visually appealing social media presence in a very short time. My favorite aspect of Buffer is its user-friendly interface which makes scheduling posts super easy. I also love the team collaboration feature. It lets everyone work together smoothly ensuring that we never miss a post and keep our social media active.

What do you dislike most about this product?

One minor issue that I found with Buffer is occasional confusion when scheduling across time zones. It occasionally switches between GMT and EST by making it difficult to plan posts but it’s not a deal breaker, it does require a bit of extra attention here.

What recommendations would you give to someone considering this product?

Based on my experience, Buffer is a great helpful software for managing social media. However, if you are just starting then I recommend you to try the free trial first and this way, you can see if it fits your needs and preferences before committing to a paid plan since it is a sensible way to explore its features without any risk.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Saves Time

Lucia C.

  • Role: Finance
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

All About the Buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

It is a feature-rich platform with the most promising features including a drag-and-drop interface, it simplifies the management of social media. Its major functions include creating the social media content, analyzing that content, and then making a schedule to publish the content on different social media platforms making it essential for all the social media dealers in the market.

What is your favorite aspect of this product?

It has proved a great social media management tool for my organization. It is feasible for all to use it individually and by the proper team. Its way of scheduling tasks, user-friendly interface, and extensive analysis power, make it a promising tool for me to handle multiple accounts at once. Another important feature which I love the most is, simplicity and efficiency in terms of configuration, this makes it usable for both beginners and experts in my company.

What do you dislike most about this product?

I have been using this device for a long time and yes I found some drawbacks in its functioning which I think should be improved for better working exercise. It lacks some advanced features such as in-built social listening tool making it enable for customers to know about the mentioned brands. Also, its scheduling capabilities are less comprehensive as compared to other similar products.

What recommendations would you give to someone considering this product?

This is a very good and fit-in tool for individuals as well as for companies who need authentic and credible social media management tools. Its scheduling and analytic tools are very useful to streamline our workflow and social media marketing. It also helps to review our social Media strategies to maximize our proactive approach.

Pros

  • Performance Enhancing
  • Unique Features
  • Inspires Innovation
  • Saves Time

Tejas L.

  • Role: Finance
  • Industry: Banking
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Sep 2024

Easy to use and fantastic product!

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Focus on content distribution: Buffer prioritizes scheduling and posting content across multiple platforms. Ease of use: Its user-friendly interface makes it accessible to those without extensive technical expertise. Visual calendar: Buffer's calendar view allows users to plan and organize content in advance. Content suggestions: Its algorithm-driven content suggestions help users create engaging content. Customer support: Buffer offers exceptional customer support, with a focus on community building and user engagement.

What is your favorite aspect of this product?

The fast and effective posting and management of all social media platforms in one place is the best thing i liked about buffer.

What do you dislike most about this product?

Nothing as such.

What recommendations would you give to someone considering this product?

One should use this product for effectiveness.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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