Data Quadrant Awards 2024

A/B Testing

SoftwareReviews names Google Analytics, HubSpot Marketing Hub, and Optimizely Web Experimentation as A/B Testing Data Quadrant Award Winners.

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A/B Testing

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

31Reviews

Google

Google Analytics

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.5

Composite
Score

+82

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

13Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

7.8

Composite
Score

+84

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

Optimizely, Inc.

Optimizely Web Experimentation

Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection. Built for the enterprise, the platform is a front-end A/B and multi-page experimentation product that uses features like exclusion groups that let you safely run multiple experiments on the same page.

7.6

Composite
Score

+73

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

HubSpot Marketing Hub

Breadth of Features

Google Analytics

Business Value Created

Google Analytics

Ease of Customization

HubSpot Marketing Hub

Ease of Data Integration

Google Analytics

Ease of IT Administration

HubSpot Marketing Hub

Ease of Implementation

Google Analytics

Product Strategy and Rate of Improvement

HubSpot Marketing Hub

Quality of Features

Optimizely Web Experimentation

Usability and Intuitiveness

HubSpot Marketing Hub

Vendor Support

HubSpot Marketing Hub

Vendor Capability Awards

Availability and Quality of Training

HubSpot Marketing Hub

Breadth of Features

Google Analytics

Business Value Created

Google Analytics

Ease of Customization

HubSpot Marketing Hub

Ease of Data Integration

Google Analytics

Ease of IT Administration

HubSpot Marketing Hub

Ease of Implementation

Google Analytics

Product Strategy and Rate of Improvement

HubSpot Marketing Hub

Quality of Features

Optimizely Web Experimentation

Usability and Intuitiveness

HubSpot Marketing Hub

Vendor Support

HubSpot Marketing Hub

Other Evaluated Vendors

13Reviews

AB Tasty

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

6.9

Composite
Score

+72

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

10Reviews

Wingify

VWO Testing

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

6.7

Composite
Score

+65

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

Adobe Systems

Adobe Target

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.

6.3

Composite
Score

+46

Emotional
Footprint

76%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.