Adobe Target Logo
Adobe Target Logo
Adobe Systems

Adobe Target

6.8 /10
Category
Adobe Target
6.8 /10

What is Adobe Target?

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Target won the following awards in the A/B Testing category

Adobe Target Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Target.

79 Likeliness to Recommend

1
Since last award

100 Plan to Renew

75 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+61 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Target?

12% Negative
0% Neutral
88% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Performance Enhancing
  • Acts with Integrity

Cons

  • Vendor's Interest First
  • Under Delivered
  • Wastes Time

Feature Ratings

Average 78

Analytics and Reporting

87

Audience Segmentation

84

Split Testing

83

Multivariate Testing

83

Personalization/Audience Targeting

80

Feature Flagging

73

Integrations

67

Server Side Testing

65

Vendor Capability Ratings

Average 72

Business Value Created

79

Ease of Implementation

78

Breadth of Features

76

Ease of IT Administration

75

Ease of Data Integration

75

Quality of Features

75

Ease of Customization

74

Usability and Intuitiveness

69

Product Strategy and Rate of Improvement

68

Availability and Quality of Training

65

Vendor Support

62

Adobe Target Reviews

Abrar A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Fantastic Product

Likeliness to Recommend

9 /10

What differentiates Adobe Target from other similar products?

Its strong connectivity with other Adobe products and improved cloud solutions

What is your favorite aspect of this product?

my favourite aspect of this product is Design.

What do you dislike most about this product?

No dislike in this product

What recommendations would you give to someone considering this product?

The Target tool is considered indispensable for your business as it plays a crucial role in maximizing outreach and targeting specific audience segments for optimal results. Its integration is seamless and user-friendly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Powerful Personalization Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Target from other similar products?

It's cross channel optimization and Real-time Data and Insight differentiates it from others.

What is your favorite aspect of this product?

its integration with Adobe Sensei is my favourite aspect.

What do you dislike most about this product?

Integrating Adobe Target with other Adobe Experience Cloud products and third-party tools requires a lot of technicality and is a complex task

What recommendations would you give to someone considering this product?

It's easy integration with other Adobe tools will help you easily scale up your business and it will also increase your efficiency. So if you are considering to purchase this and do so without any hesitation.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Vipin K.

  • Role: Operations
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

High-quality marvelous outstanding superb.

Likeliness to Recommend

10 /10

What differentiates Adobe Target from other similar products?

Get a clearer view of what makes our solution different from others.

What is your favorite aspect of this product?

My favorite is Adobe Illustrator because it is vector designing software with the best designing tools.

What do you dislike most about this product?

They are excellent products, but they contain more bugs than they should.

What recommendations would you give to someone considering this product?

increase conversions, revenue, and engagement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing