What is Adobe Target?
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Company Details
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79 Likeliness to Recommend
1
Since last award
100 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+61 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Target?
Pros
- Helps Innovate
- Trustworthy
- Performance Enhancing
- Acts with Integrity
Cons
- Vendor's Interest First
- Under Delivered
- Wastes Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Audience Segmentation
Split Testing
Multivariate Testing
Personalization/Audience Targeting
Feature Flagging
Integrations
Server Side Testing
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Ease of IT Administration
Ease of Data Integration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Adobe Target Reviews
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Fantastic Product
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
Its strong connectivity with other Adobe products and improved cloud solutions
What is your favorite aspect of this product?
my favourite aspect of this product is Design.
What do you dislike most about this product?
No dislike in this product
What recommendations would you give to someone considering this product?
The Target tool is considered indispensable for your business as it plays a crucial role in maximizing outreach and targeting specific audience segments for optimal results. Its integration is seamless and user-friendly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Shivam K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Powerful Personalization Tool
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
It's cross channel optimization and Real-time Data and Insight differentiates it from others.
What is your favorite aspect of this product?
its integration with Adobe Sensei is my favourite aspect.
What do you dislike most about this product?
Integrating Adobe Target with other Adobe Experience Cloud products and third-party tools requires a lot of technicality and is a complex task
What recommendations would you give to someone considering this product?
It's easy integration with other Adobe tools will help you easily scale up your business and it will also increase your efficiency. So if you are considering to purchase this and do so without any hesitation.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Vipin K.
- Role: Operations
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted May 2024
High-quality marvelous outstanding superb.
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
Get a clearer view of what makes our solution different from others.
What is your favorite aspect of this product?
My favorite is Adobe Illustrator because it is vector designing software with the best designing tools.
What do you dislike most about this product?
They are excellent products, but they contain more bugs than they should.
What recommendations would you give to someone considering this product?
increase conversions, revenue, and engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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