Optimizely Web Experimentation Logo
Optimizely Web Experimentation Logo
Optimizely, Inc.

Optimizely Web Experimentation

7.6 /10
Category
Optimizely Web Experimentation
7.6 /10

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection. Built for the enterprise, the platform is a front-end A/B and multi-page experimentation product that uses features like exclusion groups that let you safely run multiple experiments on the same page.

Company Details


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Awards & Recognition

Optimizely Web Experimentation won the following awards in the A/B Testing category

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Optimizely Web Experimentation Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Web Experimentation.

88 Likeliness to Recommend

89 Plan to Renew

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Web Experimentation?

0% Negative
24% Neutral
76% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Enables Productivity
  • Respectful

Cons

  • Under Delivered
  • Less Friendly Negotiation
  • Vendor's Interest First

Feature Ratings

Average 87

Split Testing

98

Audience Segmentation

95

Multivariate Testing

93

Integrations

91

Personalization/Audience Targeting

91

Server Side Testing

87

Feature Flagging

83

Analytics and Reporting

77

Vendor Capability Ratings

Average 80

Ease of Implementation

87

Quality of Features

86

Vendor Support

81

Business Value Created

80

Ease of IT Administration

80

Breadth of Features

79

Ease of Customization

78

Usability and Intuitiveness

77

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

75

Ease of Data Integration

73

Optimizely Web Experimentation Reviews

Sophie H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

Easy to use & great features. Just a bit costly

Likeliness to Recommend

10 /10

What differentiates Optimizely Web Experimentation from other similar products?

They have really harnessed the power of AI to help with smart learning and traffic distribution. But where it does not hinder what you control when testing

What is your favorite aspect of this product?

The ability to target specific audiences, and harness the power of AI during the MVT tests. Also being able to easily apply front end changes and development teams being able to implement changes via code within the platform

What do you dislike most about this product?

The cost.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Audrey O.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Optimizely is the Market Leader for A/B Testing

Likeliness to Recommend

10 /10

What differentiates Optimizely Web Experimentation from other similar products?

Optimizely basically defined experimentation as one of the original leaders in the field. While VWO has heatmaps, or Mutiny has popups, we are making full use of their dedicated account team that can help us at every turn. Their developers are ready to assist.

What is your favorite aspect of this product?

Optimizely's professional services and agency resources are really where this platform shines. They have developed and enabled a workforce of folks dedicated to your success.

What do you dislike most about this product?

They do just about everything quite well. The only downside is there is a lack of folder organization. So if you run a lot of tests then your dashboard is going to get cluttered.

What recommendations would you give to someone considering this product?

Definitely consider Optimizely first before jumping into any "personalization" tool. Experimentation is a key function dedicated to driving business insights. They are also the market leaders in the space and hold an annual conference for you to meet leaders and practitioners. The competitors aren't quite there yet.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

ANDREA S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

TERRIFIC PRODUCT, NEEDS MORE FEATURES

Likeliness to Recommend

9 /10

What differentiates Optimizely Web Experimentation from other similar products?

EASE OF USE, EASE OF RECEIVING DATA, DECISION MAKING; ANYONE WITH ANALYTICAL CAPABILITIES WHO KNOWS WHAT IS TRYING TO BE ACHIEVED (AND HOW) CAN SET THIS TOOL UP

What is your favorite aspect of this product?

EASE OF USE TO SET UP A/B TESTING

What do you dislike most about this product?

VERY BASIC FEATURES & FUNCTIONALITY

What recommendations would you give to someone considering this product?

USE TO START PROVING OUT A/B TESTING, MAKING DATA DRIVEN DECISIONS

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Under Delivered