What is Optimizely Web Experimentation?
Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection. Built for the enterprise, the platform is a front-end A/B and multi-page experimentation product that uses features like exclusion groups that let you safely run multiple experiments on the same page.
Company Details
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88 Likeliness to Recommend
89 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Web Experimentation?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
Cons
- Under Delivered
- Less Friendly Negotiation
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Split Testing
Audience Segmentation
Multivariate Testing
Integrations
Personalization/Audience Targeting
Server Side Testing
Feature Flagging
Analytics and Reporting
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Vendor Support
Business Value Created
Ease of IT Administration
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Data Integration
Optimizely Web Experimentation Reviews
Sophie H.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Easy to use & great features. Just a bit costly
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
They have really harnessed the power of AI to help with smart learning and traffic distribution. But where it does not hinder what you control when testing
What is your favorite aspect of this product?
The ability to target specific audiences, and harness the power of AI during the MVT tests. Also being able to easily apply front end changes and development teams being able to implement changes via code within the platform
What do you dislike most about this product?
The cost.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Audrey O.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Oct 2023
Optimizely is the Market Leader for A/B Testing
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
Optimizely basically defined experimentation as one of the original leaders in the field. While VWO has heatmaps, or Mutiny has popups, we are making full use of their dedicated account team that can help us at every turn. Their developers are ready to assist.
What is your favorite aspect of this product?
Optimizely's professional services and agency resources are really where this platform shines. They have developed and enabled a workforce of folks dedicated to your success.
What do you dislike most about this product?
They do just about everything quite well. The only downside is there is a lack of folder organization. So if you run a lot of tests then your dashboard is going to get cluttered.
What recommendations would you give to someone considering this product?
Definitely consider Optimizely first before jumping into any "personalization" tool. Experimentation is a key function dedicated to driving business insights. They are also the market leaders in the space and hold an annual conference for you to meet leaders and practitioners. The competitors aren't quite there yet.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
ANDREA S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jun 2023
TERRIFIC PRODUCT, NEEDS MORE FEATURES
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
EASE OF USE, EASE OF RECEIVING DATA, DECISION MAKING; ANYONE WITH ANALYTICAL CAPABILITIES WHO KNOWS WHAT IS TRYING TO BE ACHIEVED (AND HOW) CAN SET THIS TOOL UP
What is your favorite aspect of this product?
EASE OF USE TO SET UP A/B TESTING
What do you dislike most about this product?
VERY BASIC FEATURES & FUNCTIONALITY
What recommendations would you give to someone considering this product?
USE TO START PROVING OUT A/B TESTING, MAKING DATA DRIVEN DECISIONS
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
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